Biggest Bang for Your Buck - Online Fundraising, Advocacy, and Social Media - frogloop
Care2
AUGUST 16, 2007
In the end, Marketing Sherpa reports that nearly three times the number of walkers and donors were recruited via the email test series than the mail control – resulting in a 30% increase in ROI! Did they test combining direct mail and email? Copyright © 2008, Care2.com What costs were assumed in the ROI calculations?
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