Care2

FEBRUARY 3, 2008

If you dont measure results strictly by fundraising -- maybe your results are based on advocacy or branding only -- you can just look at the "cost per friend" or "cost per email name" to compare with the costs of recruiting people elsewhere. Need some metrics guidelines? July 24, 2007 | Kira Wow - this is fantastic!

ROI 53

ROI Social Network Social Media Advocacy 53

Care2

MARCH 27, 2009

Measure your reach not the “get”: With the huge opportunity social media offers to access new audiences in creative ways, it also presents a major “ownership” hurdle that is forcing nonprofits to shift the way they think about traditional acquisition. March 30, 2009 | rabia Copyright © 2008, Care2.com

Social Media 31

Social Media Advice Advocacy Media 31

Care2

FEBRUARY 7, 2009

So if your organization can’t recruit millions of new supporters and raise lots of money, then why is Web 2.0 It’s a cheap and easy way to connect with your current supporters and engage new ones. Join it and take advantage of another avenue to reach your organization’s supporters. so important?

Social Media 31

Social Media Web Advocacy Media 31

Care2

AUGUST 16, 2008

Then, you can embed those videos in an email and send them to your supporters with a call to action -- videos are generally more interesting than plain text. We use a file size measurement -- video files must be under 300 MB. How can nonprofits define and measure success with an online video? Which is better for nonprofits ?

YouTube 34

YouTube Social Media Video Advocacy 34

Care2

JULY 14, 2008

Then, you can embed those videos in an email and send them to your supporters with a call to action -- videos are generally more interesting than plain text. We use a file size measurement -- video files must be under 300 MB. How can nonprofits define and measure success with an online video? Which is better for nonprofits ?

YouTube 34

YouTube Video Social Media Advocacy 34

Care2

MAY 15, 2009

With email newsletters and emails as part of your campaigns you can move your supporters up the ladder of engagement to take more actions and help you more and more. This isnt about using social media so websites arent important; consider what your goal is online and how your website and other social media support that.

Social Media 34

Social Media Tools Online Advocacy 34

Care2

SEPTEMBER 10, 2007

The customer used the event to galvanize support for artificial reefs as a way to protect sea life. Q: How can nonprofits define and measure success with an online video? Has research been done to measure conversion rates, and, if so, what has it concluded? Or it can be the primary focus of a marketing campaign. Why or why not?

Video 28

Video Interview Social Media Online 28

See3

SEPTEMBER 19, 2007

(Don’t forget, if you get calls or letters that reference an online campaign, the online campaign needs to be credited for those gifts in your database so you can accurately measure the impact of the campaign.) I am so pleased that, thanks to an outpouring of support, we have met the match. So take the next step.

Game 40

Game Pledge Donation Case Study 40

Care2

NOVEMBER 15, 2007

60) Search « A Procrastinators Guide to Year-End Fundraising | Main | Five Tips for Online Fundraisers from a Direct Mail Dinosaur » Thursday Nov 08 2007 MySpace.com: A Place for Donors? Does their profile have an e-mail capture box on it? Where should I put my e-mail capture box? Is the blog used and updated?

Social Media 28

Social Media Place Myspace Advocacy 28

Care2

NOVEMBER 8, 2007

60) Search « A Procrastinators Guide to Year-End Fundraising | Main | Five Tips for Online Fundraisers from a Direct Mail Dinosaur » Thursday Nov 08 2007 MySpace.com: A Place for Donors? Does their profile have an e-mail capture box on it? Where should I put my e-mail capture box? Is the blog used and updated?

Social Media 28

Social Media Place Myspace Advocacy 28

Care2

JULY 10, 2008

The best measure a lot (but not too much). The best arent afraid to share brand, content and promotion with their supporters. frogloop: What metrics are the most critical to measure and track when conducting an online fundraising strategy? Copyright © 2008, Care2.com To create a new comment, use the form below.

Social Media 34

Social Media Trend Advocacy Online 34

Museum 2.0

APRIL 1, 2010

I would take good books off my shelf and measure their margins, scrutinize the heading fonts, and generally muddle my way through. Do you know what the numbers on the copyright page mean? I've never used Adobe products seriously, and I had to learn a lot about how to format text and images as well as how to design a book overall.

Participatory 33

Participatory Museum Process Amazon 33

ASU Lodestar Center

MAY 4, 2011

The other is that Ken joins with other watchdogs and philanthropic leaders in a call to move beyond financial ratios and search for new and better methods of measuring donation-worthiness. If they succeed, we can start down a new path that gives donors better information for evaluating and selecting the organizations they want to support.

Teach 90

Teach Ratio Student Classes 90

Care2

NOVEMBER 5, 2007

Main | Care2 Helps in Law of the Sea Win » Monday Nov 05 2007 Five Tips for Online Fundraisers from a Direct Mail Dinosaur Monday, November 5, 2007 at 05:21PM | by Karen Taggart Ill admit it. I am a direct mail dinosaur now disguising myself as a hip online marketer. 60) Search « MySpace.com: A Place for Donors?

Mail 28

Mail Social Media Online Fundraising 28

Care2

NOVEMBER 6, 2007

Main | Care2 Helps in Law of the Sea Win » Monday Nov 05 2007 Five Tips for Online Fundraisers from a Direct Mail Dinosaur Monday, November 5, 2007 at 05:21PM | by Karen Taggart Ill admit it. I am a direct mail dinosaur now disguising myself as a hip online marketer. 60) Search « MySpace.com: A Place for Donors?

Mail 28

Mail Social Media Online Fundraising 28

Care2

MAY 27, 2009

60) Search « Is Direct Mail Really Headed for the Exit? 60) Search « Is Direct Mail Really Headed for the Exit? The trouble with social media thus far has been that it’s been difficult for practitioners to measure its efficacy. The metrics for measuring ROI can be extremely varied.

Social Media 59

Social Media ROI Media Social 59

Care2

FEBRUARY 3, 2009

The Obama team quickly recognized that many people just couldn’t afford to donate $50, yet still wanted to support and contribute to the campaign. Don’t panic by dramatically ramping up the number of hard ask e-mails -- to the exclusion of almost everything else. I prefer engagements that one can measure in dollars.

Social Media 34

Social Media Online Fundraising Advocacy 34

ASU Lodestar Center

APRIL 8, 2011

1] Women do appreciate business perspectives in their giving, as supported by a recent Center study of larger donors to the United Way Worldwide. According to the study, ". women value tax benefits for giving, along with the impact and effectiveness of their gift." [2] million privately held, women-owned firms in the U.S. businesses.

Research 40

Research Indiana Philanthropy University 40

Care2

OCTOBER 22, 2008

It providesgreat detail about traffic, traffic sources, and conversions, providingnonprofits with a concrete means of measuring ROI. Its easy to use andthe support staff is very helpful and responsive. May 23, 2009 | Francesco Copyright © 2008, Care2.com 60) Search « See3 Releases Their Guide to Online Video.as

Analytics 38

Analytics Google Track Social Media 38

Care2

MAY 4, 2009

Furthermore, according to the latest benchmarks study by Convio , enewsletters are one of the most “cost-effective ways to build relationships with new constituents, increase engagement, and educate supporters about your organization’s mission.” April 26, 2010 | John G Copyright © 2008, Care2.com Comment below!

Social Media 76

Social Media Online Media Communication 76