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Cultivate, Educate or Activate? Converting Subscribers to Donors - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

MAY 31, 2007

M+R Strategic Services recently tested an online welcome series (welcome, survey, fundraising appeal) against sending a straight fundraising appeal as the first email solicitation. So test, test and retest! The other thing we are going to begin testing this year is an ask for our monthly sustainer program--Partners.

Social Media 28
Social Media Advocacy Activities Activism 28
article thumbnail

Cultivate, Educate or Activate? Converting Subscribers to Donors - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

MAY 29, 2007

M+R Strategic Services recently tested an online welcome series (welcome, survey, fundraising appeal) against sending a straight fundraising appeal as the first email solicitation. So test, test and retest! The other thing we are going to begin testing this year is an ask for our monthly sustainer program--Partners.

Social Media 28
Social Media Advocacy Activities Activism 28
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