How to Leverage Celebrities for Fundraising - Online Fundraising, Advocacy, and Social Media - frogloop
Care2
NOVEMBER 25, 2007
Cone , a Boston based brand strategy and communications agency, conducted a survey in 2006 to find out what influences people’s decision to support a cause. So, what did their survey report as having the greatest impact on donors? Surprisingly, celebrities were influential to only 15% of the people surveyed. Celebrities?
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