How They Did It: LWB Wins Facebook Causes Giving Challenge - Online Fundraising, Advocacy, and Social Media - frogloop
Care2
FEBRUARY 25, 2008
The last two weeks of the contest, Amy and 10 others worked 8-10 hours a day blogging, emailing supporters, making phone calls, and recruiting teens and college students to help them towards gathering donations for the Cause. When people know exactly what their money is going towards, they feel most comfortable donating.
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