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Social Media Study Finds Most Nonprofits Have Presence on Facebook But Raising Little Money - Online Fundraising, Advocacy, and Social Media - frogloop

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Below are key highlights from the study: 74% have a presence on Facebook with an average community size of 5391 members. See Frogloop’s recent article on Facebook Causes ). On Facebook, almost 40% of respondents raised money via fundraising, but 29% have raised $500 or less over the past 12 months.

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Why Social Media Can Suck

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We email them, text them, tweet them and tag them on Facebook. Organizations aren’t just raising money through direct mail and phone banking – they are raising money through email fundraising appeals, their websites, and, to an extent, through text-to-give campaigns. It has also changed the way we do business.

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How Sticky is Facebook? - Online Fundraising, Advocacy, and Social Media - frogloop

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60) Search « Converting New Activists into Donors | Main | Five Tips to Engaging New Online Activists » Thursday Jun 11 2009 How Sticky is Facebook? 60) Search « Converting New Activists into Donors | Main | Five Tips to Engaging New Online Activists » Thursday Jun 11 2009 How Sticky is Facebook?

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Is Direct Mail Really Headed for the Exit? - Online Fundraising, Advocacy, and Social Media - frogloop

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60) Search « Is Direct Mail Dying or Dead? 60) Search « Is Direct Mail Dying or Dead? Main | The ROI of Social Media » Friday May 29 2009 Is Direct Mail Really Headed for the Exit? The younger generation seems to prefer to donate online, rather than through the mail. junk mail,” Ball said.

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Worldwide Protest Organized on Facebook - Online Fundraising, Advocacy, and Social Media - frogloop

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60) Search « Email Is Most Popular for a Reason: Its the Strongest Performing | Main | Join WVU for Integrated Marketing Degree Information Session » Wednesday Feb 06 2008 Worldwide Protest Organized on Facebook Wednesday, February 6, 2008 at 10:43AM | by Caitlin Ochs Need more proof of the organizing power of social networks?

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The Long, Long Tail of Facebook Causes - Online Fundraising, Advocacy, and Social Media - frogloop

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An ROI Calculator for Social Network Campaigns » Tuesday Jul 24 2007 The Long, Long Tail of Facebook Causes Tuesday, July 24, 2007 at 11:03PM | by Justin Perkins Post co-authored by James OMalley and Justin Perkins. If youve missed the launch of Facebook Apps Platform almost two months ago, youre already way behind the times.

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The Long, Long Tail of Facebook Causes - Online Fundraising, Advocacy, and Social Media - frogloop

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An ROI Calculator for Social Network Campaigns » Tuesday Jul 24 2007 The Long, Long Tail of Facebook Causes Tuesday, July 24, 2007 at 11:03PM | by Justin Perkins Post co-authored by James OMalley and Justin Perkins. If youve missed the launch of Facebook Apps Platform almost two months ago, youre already way behind the times.

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