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ASU Lodestar Center Blog: Research Friday: Why Do People Stop Giving?

ASU Lodestar Center

As a charitable donor, Ive become so fickle its almost embarrassing. When we investigate motivations for charitable giving, we arent only concerned with what motivates a donor to write the first check to a charitable organization, but also what inspires them to become a regular, ongoing donor.

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The ROI of Social Media - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

We know that lots of orgs have heard some variation of this from their bosses—“We need to get on the Twitter!” Ive seen many orgs that seem to want numbers for the sake of numbers: when they dont want to think things through clearly, rather than understand the goals and missions and then take a quantitative view.

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Cultivate, Educate or Activate? Converting Subscribers to Donors - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Converting Subscribers to Donors Tuesday, May 29, 2007 at 09:00AM | by Karen Taggart [originally published DMAW AdVents , June 2007] It is no secret in direct mail (DM) that recency is key to successful fundraising. We all send appeals to donors who have just given and would never even consider prospecting to rented lists full of old names.

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Cultivate, Educate or Activate? Converting Subscribers to Donors - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Converting Subscribers to Donors Tuesday, May 29, 2007 at 09:00AM | by Karen Taggart [originally published DMAW AdVents , June 2007] It is no secret in direct mail (DM) that recency is key to successful fundraising. We all send appeals to donors who have just given and would never even consider prospecting to rented lists full of old names.

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Punching Up Your Action Alerts and Online Fundraising Appeals - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Often I find with orgs that I work with, someone will send an email to their "all staff" email list that says basically: "OMG! " And if its a sufficiently compelling case, it gets approved and the org goes on to write a wonky boring email about it to send to members. Did you see this?! All rights reserved.

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Did You Miss The Online Holiday Fundraising Season? - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Thankfully for nonprofit fundraisers, most donors aren’t yet in the holiday giving mindset. Finally, make sure you’re prepared to process your gifts and thank your donors in a timely manner. and failing to connect with the donor. » Thursday Sep 20 2007 Did You Miss The Online Holiday Fundraising Season?

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Did You Miss The Online Holiday Fundraising Season? - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Thankfully for nonprofit fundraisers, most donors aren’t yet in the holiday giving mindset. Finally, make sure you’re prepared to process your gifts and thank your donors in a timely manner. and failing to connect with the donor. » Thursday Sep 20 2007 Did You Miss The Online Holiday Fundraising Season?