Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising - Online Fundraising, Advocacy, and Social Media - frogloop
Care2
FEBRUARY 17, 2009
In the words of Vinay Bhagat, CEO of Convio : “Donors increasingly prefer online channels. “Online gets stronger when donors can also (or instead of giving) speak up for something important to them,” says Richard McPherson of McPherson Associates , a Direct Marketing agency. Reader Comments (5) Nice post Allyson!
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