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Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising - Online Fundraising, Advocacy, and Social Media - frogloop

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» Tuesday Feb 17 2009 Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising Tuesday, February 17, 2009 at 03:50PM | by Allyson Kapin By: Allyson Kapin , Blogger-In-Chief Direct Mail acquisition is one of the most expensive ways to raise money these days. Facebook : Fastest growing demographic is 55+.

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What Social Network Demographics Mean for You - Online Fundraising, Advocacy, and Social Media - frogloop

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Beth points us to a great post on Read/Write Web about some demographics information on the users of the different networks. One of the points Ive arrived at is that selecting the social networking site should be based on demographics of the audience that is there. Choose wisely and, as always, make sure its worth it.

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What Social Network Demographics Mean for You - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Beth points us to a great post on Read/Write Web about some demographics information on the users of the different networks. One of the points Ive arrived at is that selecting the social networking site should be based on demographics of the audience that is there. Choose wisely and, as always, make sure its worth it.

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Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

» Tuesday Feb 17 2009 Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising Tuesday, February 17, 2009 at 03:50PM | by Allyson Kapin By: Allyson Kapin , Blogger-In-Chief Direct Mail acquisition is one of the most expensive ways to raise money these days. Facebook : Fastest growing demographic is 55+.

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ASU Lodestar Center Blog: Research Friday: Do you feel the force.

ASU Lodestar Center

Disclaimer Friday, May 13, 2011 Research Friday: Do you feel the force of the demographic tsunami? The report was completed and published in November of 2009, and you can click here to download a copy. Going forward, new organizations will have to live, breathe, and practice demographic diversity in order to stay afloat.

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10 Fast Tips to Boost E-newsletter Performance - Online Fundraising, Advocacy, and Social Media - frogloop

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Gather demographic info if you don’t already have it. Also, especially if you are using multiple media, targeting different audiences with different appeals, and/or breaking things down demographically, it can be very hard to get the numbers you need for statistical significance with large "asks" like donations.

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Is It Worth It? An ROI Calculator for Social Network Campaigns - Online Fundraising, Advocacy, and Social Media - frogloop

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If you would like to see the assumptions and equations behind the magical calculations, they are available on the original Excel spreadsheet and you can download a copy here. Demographics: is the audience youre recruiting from the social network appropriate for your organization? This list goes on and on. This isnt direct response.