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How to Manage Your Arts and Cultural Nonprofit’s Revenue Streams in Uncertain Times

sgEngage

Each piece of your revenue pie needs to be well managed, clearly forecasted, and carefully monitored for ROI. You also need to calculate the ROI of each program and revenue source. Ready to have these ROI conversations with your team but don’t know where to start? And you need a plan B and C for each one.

Stream 78
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9 questions to help you align your mission, fundraising and marketing to attract donors more effectively

Get Fully Funded

Yes, it is also the most effective channel for fundraising (including a higher ROI than events). eBook/checklist/white paper/report. Con: very low conversion rate (avg is less than 0.5%). eBook/checklist/white paper. Pro: strong conversion rate (avg is 3% – 4%). Infographic. Online course.

professionals

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How to Support Lead Retrieval for Exhibitors at Virtual Events

AccelEvents

With a click of a button, they should be able to access product details, demo videos, and white papers. Not everyone is interested in having a conversation so this allows both parties to get what they need without having to actually communicate.

Virtual 97
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Common Knowledge Explains Quick-Conversion Program

Care2

Common Knowledge's Rapid Donor Cultivation (RDC) program attempts to wed these two strategies by focusing on both the long-term ROI and the elapsed time to the first gift. Inspired by the best practices of the online retail industry, the RDC program attempts to maximize the ROI of a nonprofit's email subscriber acquisition efforts.

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39 Nonprofit Content Marketing Trends You Need To Know (Infographic)

Nonprofits Source

82% of donors and members have downloaded a white paper in the last 12 months. 43% of marketers say proving the ROI of marketing activities is a top marketing challenge. 80% of marketing automation users saw their number of leads increase and 77% saw the number of conversions increase. Donor And Member Insights.

Content 90
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How to Support Lead Retrieval for Exhibitors at Virtual Events

AccelEvents

With a click of a button, they should be able to access product details, demo videos, and white papers. Not everyone is interested in having a conversation so this allows both parties to get what they need without having to actually communicate.

Virtual 52
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How To: Put Technology to Use (October 2008)

NTEN

Determine the ROI of Social Media. NTEN's own Holly Ross suggests a simple formula: (Time & Money Saved + Money Earned) - (Time & Money In) = ROI. All you wannabe bloggers should get a kick out of " The ROI of Blogging " (And you have read Andy Carvin's " 12 Ways to Sell Social Media to Your Boss ", right?)