Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2009

2009 - Connected Action - Marc Smith - Social Media Network Analysis View more presentations from Marc Smith. In our book, The Networked Nonprofit , co-authored with Allison Fine, we provide an overview of mapping your social network in Twitter and other sites using some of the social network analysis tools available. .

Analysis 96

Analysis Social Network Social Media Network 96

NonProfit Hub

SEPTEMBER 1, 2020

To do this, they use a variety of techniques, including public relations management, content marketing and technical SEO. . Therefore, SEO reputation should be at the center of a nonprofit’s SEO strategy to help maintain its supporters and their conversion rates. . Nonprofit organizations and SEO Reputation.

Management 84

Management Nonprofit Wikipedia Review 84

Everyaction

JUNE 11, 2018

Mobile users, however, had just an 8% conversion rate. 98% of texts are opened and read, making text message content far more likely to be seen than email content, and peer-to-peer text message services allow nonprofits to quickly message large numbers of supporters, and have unique and personal conversations with individual members as well.

Mobile 65

Mobile Technology Social Media Phone 65

AccelEvents

SEPTEMBER 1, 2020

Fortunately, there are a handful of techniques you can use for boosting attendance for both the virtual and physical audience segments. . To keep the options open for more people, look for a venue that can accommodate social distancing protocols throughout. How do you get people to turn up in person and online? .

Virtual 98

Virtual Audience Technique Industry 98

Candid

NOVEMBER 17, 2021

Skip to the video to watch a short conversation between Chantal Forster, Candid's C. Thanks to the generosity of these funders, we were able to identify 13 groups where duplicative questions are present using several human-guided machine learning techniques. Organization’s DUNS Number and/or GuideStar profile. Want to see more?

Grant 97

Grant Analysis Application Contact 97

Everyaction

MAY 24, 2018

With data from 154 nonprofit participants, we are once again treated to invaluable insights on numerous facets of digital engagement, covering websites, email messaging, online engagement, social media posts, and digital ads. From social media to events they’ve attended to their email engagement and donor history.

Benchmark 62

Benchmark Digital Trend Report 62

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 31, 2008

Geoff Livingston live blogged the Network Solutions Solutions Stars Video Conference -- by a team of Internet marketing and social media rock stars.  The Social Opportunity. One of the messages that came through from this group of experts is that social media can give you a lot of return for your investment. 

Social Media 56

Social Media Web Marketing Media 56

AccelEvents

SEPTEMBER 1, 2020

Fortunately, there are a handful of techniques you can use for boosting attendance for both the virtual and physical audience segments. . To keep the options open for more people, look for a venue that can accommodate social distancing protocols throughout. How do you get people to turn up in person and online? .

Virtual 52

Virtual Audience Technique Industry 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2016

Note from Beth: In the decade or so that I’ve been doing social media, I’ve always been an advocate of the “Listen, Learn, Adapt” approach to doing social and a decade later, it is still very important for success. If you manage social media accounts, you’re probably already doing some of this.

Yemen 50

Yemen Guide Support Social 50

Qgiv

JUNE 23, 2021

They’ll also help you build profiles on your donors that include their contact information and communicatino preferences. Your nonprofit’s fundraising team should be consistently using your data to improve your techniques! Social media outreach. Ensure you allow comments and actively participate in the conversation.

Campaign 98

Campaign Effective Fundraising Nonprofit 98

NTEN

JUNE 20, 2011

Every campaign, every organization, and really, even every individual engaging with others online has a set of tools and techniques they've learned from and rely on every day. Two or three years ago, you could have a conversation out in the open and have people organically join in. By Amy Sample Ward, Membership Director, NTEN.

Case Study 80

Case Study Tools Studies Community 80

Gyrus

SEPTEMBER 20, 2016

In order to come up with the answer as well as enact a proper social media approach, be sure to reference the steps below: Don’t Lose Sight of your Current State. Establish your current state before you begin implementing social components. Establish your current state before you begin implementing social components.

Program 61

Program Learning Social Learning Environment 61

Qgiv

NOVEMBER 13, 2023

Your team can create specific donor profiles and find similar traits between your supporters that allow you to provide more personalized interactions for each donor segment. Social media analytics are a good source of information about your profile’s followers as well. What is donor segmentation?

Effective 109

Effective Donor Guide Social Media 109

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 12, 2007

That's a video blog post I did to demonstrate how a simple technique for creating effective videos using your cell phone or digital camera and placing it one the web, in this example, on YouTube. That is, it takes more than just throwing up a blog or myspace profile or start twittering to make this work.

Slides 50

Slides Kentucky Web Reflection 50

Beneblog: Technology Meets Society

DECEMBER 10, 2011

I’m proud to report here that, at the request of the Attorney General of Guatemala, our team has prepared statistical analysis to inform the prosecutions of these high-profile officials. 2011 has been an amazing year for human rights defenders.

International 150

International Guatemala Colombia Analysis 150

NonProfit Hub

JUNE 29, 2017

We talked to Jeanette about her tips for what kind of impact a social media influencer and influencer-driven campaigns can make for your nonprofit. Look at your email list and find out who has the largest social media presence. You have VIP’s, media and everyday influencers. Her first tip? Not many, right?

Influence 34

Influence Podcast Campaign Social Media 34

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 18, 2014

Recruit Through LinkedIn: On LinkedIn profiles, members can “signal” their interest in skilled volunteering for a nonprofit. ” Or if you are a self-learner and just need to learn a few techniques for creating charts in excel, here’s some terrific video tutorials.

Data 109

Data Help Measure Analysis 109

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2008

NpTech Conversations. For a step-by-step tutorial on SEO techniques for nonprofits, Wild Apricot's 30 Day Guide to Search Optimization is a good choice, while Search EngineLand site is probably the subject matter expert of choice. Social Media A couple of really useful posts on Facebook and Nonprofits.

Nptech 50

Nptech Slides Summary Tag 50

Forum One

JULY 1, 2009

s profile and churn out a digital advertisement within seconds. What may seem like innocuous digital displays lined up in Times Square and in elevators across the county, are actually equipped with demographic profiling mechanisms that match advertisements to a person?s s reluctance to dip their feet into the social media pool.

Government 50

Government Guidelines Profile Social Media 50

Beth's Blog: How Nonprofits Can Use Social Media

MAY 29, 2009

I've been in Washington, DC for the Network Effectiveness and Social Media Strategy Map working session for Packard Foundation Grantees convened by Monitor Institute. This is a post to help me identify what I don't know about social network analysis and mapping tools with the hope that you'll fill in the gaps in the comments.

Social Network 95

Social Network Analysis America Network 95

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 29, 2007

As part of her job as Internet Marketing Manager in the Online Communications and Media department at the HSUS. she manages all social networking profiles, online advertising, search engine optimization, and online marketing techniques for campaigns. We wanted something different; not just another MySpace profile.

Social Network 50

Social Network Campaign Site Myspace 50

DNL OmniMedia

FEBRUARY 16, 2022

Your organization already understands the importance of having updated and adaptive techniques for all its digital tools and marketing outlets. After all, the days of making your online marketing or social media presence secondary priorities are long gone. Social media profiles. Your social media pages.

Digital 98

Digital Strategy Create Phase 98

Whole Whale

MAY 8, 2020

Social Media. The social media landscape is ever-changing, so remembering what’s what is no easy feat. 2020 Social Media Glossary. # (hashtag) . Marks the topic/s of social media messages and makes them discoverable to users with shared interests. . Conversion . A/B test .

Social Media 72

Social Media Media Social Avatar 72

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 20, 2007

In the session that David Wilcox and I did in the UK on Social Media , we included some on the Web2.0 " She gives examples of the listening deficits, but also the ways that social media tools can facilitate listening. Some tools and techniques follow below. Tracking Blog Conversations. Technorati.

RSS 50

RSS Beginner Feeds Search 50

Forum One

AUGUST 17, 2009

Use media to your advantage. There are lots of great social media tools that can enhance an in-person event: an event site, online chat / messaging, video, photos and slideshows, slide-sharing applications, podcasts, discussion boards, wikis, blogs, online interviews, Twitter, etc. Be creative AND flexible.

Hosting 50

Hosting Online Wiki New Mexico 50

Beth's Blog: How Nonprofits Can Use Social Media

JULY 17, 2007

" She gives examples of the listening deficits, but also the ways that social media tools can facilitate listening. Knowing what others say and think about you is the best and most effective way to improve your profile, positioning, price without needing to hire any expensive marketing consultant. Ego searches. Technorati.

Tools 50

Tools Question Effective RSS 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2009

The goal is to help participants create a social media strategy AND take a deep dive into the tactics and tools of social media. I've come up with synthesis - a worksheet, how-to points, and resources that would guide an organization to think strategically about social media. Identify Objectives.

Social Media 107

Social Media Map Strategy Media 107

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2007

I also didn't focus on some of the techniques I learned from She's So Geeky speaker training - the eye contact and the verb. During the morning and early afternoon session, I felt that some tables were having difficult conversations. This speaks to another "c" for social media besides community and conversation - creativity.

Reflection 50

Reflection Slides Metrics PowerPoint 50

CauseVox

OCTOBER 5, 2021

#GivingTuesday has historically famous for engaging audiences on social media: in fact, it’s estimated that there were an astounding 14.2 billion social media impressions and over 110 community coalitions in 2018, meaning supporters weren’t just giving, they were engaging with organizations online.

Practice 115

Practice Ideas Pledge Gift 115

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 26, 2006

Social networking requires commitment -- you can't set up a MySpace profile and then walk away. You have to approve new friend requests, respond to messages, post your latest action alerts, send out bulletins, keep your profile up-to-date, and more. The skill set: Play ??? the capacity to experiment with one???s Performance ???

Participatory 50

Participatory Teen Vlog Mashup 50

Forum One

JANUARY 26, 2024

Actively engage with your audience through comments, forums, or social media to demonstrate responsiveness and build trust. PageSpeed can be optimized through techniques like image compression, browser caching, and minimizing server response times. Back up your content with credible sources, citations, and references.

International 91

International Strategy Search Structure 91

Bonterra

APRIL 11, 2024

Bonterra’s supporter engagement platform puts a comprehensive profile of every audience member at your fingertips, so you can have intuitive interactions that lead to lifelong connections. boost in overall conversion rates thanks to at least one pre-filled form field from supporters’ previous actions across our network.

Digital 52

Digital Fundraising Case Study Advocacy 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 18, 2010

The Nasscom Foundation in India, the epicenter of nonprofit technology and social innovation, invited me to present as part of the Global CSR track in a session about reaching the Bottom of the Pyramid with technology and social media. And during breaks from sessions, did a lot of media interviews. I did a pre-survey.

India 97

India NGO Social Media Reflection 97

Connection Cafe

APRIL 22, 2010

It's no secret by now that social media is hot topic with nonprofit organizations, and quickly the topic of social media measurement is becoming a common conversation thread across the community. Guest Post: Measuring Social Media with Multichannel Integration and Meaningful Metrics.

Social Media 39

Social Media Measure Metrics Integration 39

Get Fully Funded

DECEMBER 1, 2010

This is commonly called a donor profile. Social media is iffy! Add social media or maybe a text campaign (using cell phones) to add a little spice. You can use a combination of an event, mail, and in-person requests, or other techniques. Keep it conversational – write like you talk. Have children?

Gift 45

Gift Mail Money Donor 45

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 23, 2015

I am just back from spending a few days in London where I keynoted the “ Future of Social ” Conference hosted by Social Misfits Media with a talk about Gen Z or as they say in the UK, Gen Zed. The first half of the conference featured talks from three platforms that discussed future trends for social good.

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Conference Learning Social Photo 50

NTEN

JUNE 18, 2009

There are definitely situations that should require it, however, such as expensive, controversial, or high profile investments or in cases where there is a large target audience. It also consists of an organizational conversation, storytelling, and a written report. What is the cost of alternatives or not investing? ROI Story Telling.

Measure 76

Measure ROI Technology Metrics 76