article thumbnail

How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

To make the most of new features, nonprofits must know how to create and track conversions in GA4. Setting up conversion tracking is also essential for nonprofits to maximise their Google Ad Grant. This can be achieved by tracking the source of sessions and users with UTMs & setting up Conversions for important events in GA4.

article thumbnail

How to Collect Compelling Stories to Use in Your Fundraising Work

The Fundraising Authority

As fundraisers, we need to be carrying on a constant conversation with our donors. Sometimes this conversation happens in person or on the phone. No matter how we are carrying on the conversation, a dialog like this without stories becomes stale and ultimately boring. How to Solicit Stories for Your Fundraising Work.

Story 350
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A New Power Couple—Humans Plus Bots Deliver Member Delight

.orgSource

What could be more personal than a good old-fashioned conversation? Post-pandemic, we’re seeing more businesses realize the value of conversational marketing, or actually talking with their customers and letting them respond. Consider this—the typical sales funnel puts a conversation at the end of multiple one-way interactions.

Las Vegas 251
article thumbnail

The Ultimate Guide to Google Ad Grants for Nonprofits: 2022 Edition

Nonprofit Tech for Good

All accounts created after January 2018 must have conversion tracking in place in Google Ads and need to have at least one meaningful conversion per month. You should set up the conversion in Google Analytics and import it into Google Ads. Use Maximize Conversions for at least one Campaign. Use Lots of Keywords.

Grant 341
article thumbnail

5 Ways to Build a Digital Community that will Transform Your Nonprofit

Nonprofit Tech for Good

It requires initiating conversations with existing followers and engaging with other relevant accounts. It’s important to view social media as a conversation, not just a one-way communication tool. Cell phone photos and videos often perform better than professional-quality images because they feel more relatable.

Community 317
article thumbnail

6 Ways to Make Giving Easier With Embedded Giving

Nonprofit Tech for Good

Now imagine you can offer donors a similar experience when they come across your site on their phones. Boost conversion for mobile traffic by making it clear that you offer the mobile payment they want to use. Nonprofits saw mobile conversion improve by more than 2 points after activating Venmo on Classy Pay in 2022.

Giving 321
article thumbnail

PIN AI launches mobile app letting you make your own personalized, private DeepSeek or Llama-powered AI model on your phone

VentureBeat

PIN AI's co-founders told VentureBeat that they will make money by charging transaction fees for other AI agents to access users' information Read More

Personal 144