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The Surprising Truth About Online Donors and Offline Fundraising

NetWits

to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. Online donor solicitations are powerful. The Surprising Truth About Online Donors. The Importance of Moving Donors Offline. The Long-Term Value of Online Donors. Download Now!

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The Multichannel Giving Paradox: Online Donors vs. Offline Donors

NetWits

to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. Online acquired donors are significantly younger, more affluent, and more generous than their offline counterparts. Download the full Internet & Multichannel Fundraising Report. Download Now!

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professionals

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Online Community Organizing: Start small, think big!

Amy Sample Ward

NetSquared’s February series exploring “Online Community Organizing” includes three different interviews; I’m really excited to participate! I’ve included my interview below, but you can also read it and join the conversation on the NetSquared blog. Quite the opposite! Q: What makes a community?

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Conversation Starter: Digital Natives Moving Offline

Amy Sample Ward

It’s been a busy week so I just clicked through today and thought it was an excellent opportunity to start integrating more conversation starters into this blog (as suggested in the Blog Redesign thread). Tags: future issues conversation starter demographics digital natives research trends youth.

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Tweetcamp: Online network moves to offline community

Amy Sample Ward

What this created was a chance for people who use Twitter to come together offline to create community. This month’s Net2 Think Tank asks: How do real-world (offline) events fit into social media conversations and campaigns? Space : This is both online and offline. What worked? And in a very tasty way!

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6 Tips on How to Use Social Media to Acquire New Donor Prospects

Nonprofit Tech for Good

Development audit after development audit of small- to mid-sized organizations reveals that while donor retention remains a critical issue there is also another issue that is equally important. Surely, we should be looking at social networks as a “cultivation” and “relationship-building” tool in the same sense that we do offline in person.

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September Wrap-Up Community Builder Chat: Online, Offline, and Migration

Amy Sample Ward

There was some really rich conversation with lots of great ideas shared and best practices recommended. Question 2 : asked how to build a loop between on and offline engagement. Get the full transcript here! Question 1 : asked about migrating a community from one tool to another, specifically from listservs to a website/forum.

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