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4 Ways AI is the Next Big Game-Changer in Museum Membership & Attendance

Connection Cafe

From filtering email spam to offering up personalized Netflix recommendations, AI already underlies many routine aspects of our lives in ways we don’t even realize. Museums and nonprofits can also reap huge benefits from employing artificial intelligence, particularly in their membership and development departments.

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An Open Letter to Museums on Twitter

Museum 2.0

Dear Museums on Twitter, Thanks for experimenting in a new and largely uncharted online environment. So here is a list of suggestions that hopefully will improve the way your museum thinks about using Twitter. Don't use Twitter to spam me about visiting. Or it's rainy so you suggest I visit the museum? Respond to people.

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Interview with Brooklyn Museum's Shelley Bernstein

Museum 2.0

Let’s say you wanted to find a model museum using Web 2.0 A place that does all this in the context of a fairly traditional collections-based museum. A place that does all this in the context of a fairly traditional collections-based museum. It’s the Brooklyn Museum. Spam, obscenity--they just aren't an issue at all.

Museum 27
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10 Ways to Build a Better Community Brainstorming Meeting

Museum 2.0

For example, when we held community meetings about the development of a new creative town square next to our museum, a group of middle/upper-class moms talked about not feeling safe downtown. We use the Pop Up Museum --inviting small groups to build artifacts from the future--in many of our community meetings.

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How to Effectively Use an Email Welcome Series to Boost New Donor Acquisition

Connection Cafe

He’d like to learn more about the museum.”. How’s that for a conversation that should never happen? We all want to inspire new people to talk to about our organization, and we know that the internet is a great place to start those conversations, but all too often I see organizations having that exact “conversation” with people online.

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Groundswell Book Club Part 1: Listening

Museum 2.0

For many museums, visitor research--how people use the museum, navigate exhibits, and understand content--may be an equally important arena in which to adopt groundswell listening techniques. I spent an hour this morning "brand listening" to what the online world says about one of my favorite museums, the Exploratorium.

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Where's My Comment? Differences Between Visitor-Generated Exhibitions and Discussions

Museum 2.0

I was talking recently to David Klevan, Education Manager for Technology and Distance Learning Initiatives at the US Holocaust Memorial Museum (say that three times fast), about some of their awesome experiments with online discussion groups, blogs, and 2.0 Go downstairs and flip through the comment book at your museum’s front desk.

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