Stay the Course Through Changing Weather—Strategic Advice From Association CEOs
.orgSource
JULY 10, 2023
Our books “Positioning for Success in an Era of Disruption” and “An Entrepreneurial Approach to Risk, Courage, and Transformation,” summarize those conversations. Resist the temptation to model the competition. Could you develop a profile of member wants/needs in each demographic group? It does the association a disservice.
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