Nonprofit Tech for Good

APRIL 10, 2022

It’s OK to not include links in conversational tweets and replies, but even then sharing links to resources or call-to-actions (CTAs) is often appropriate and useful, especially in Twitter Threads. That said, if engaging in a public conversation on behalf of your organization on Twitter is unsettling, there are other ways to engage: 1.

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Twitter Practice Social Media Nonprofit 342

Nonprofit Tech for Good

JUNE 13, 2013

That said, below is selection of metrics to track and a brief explanation as to why. Email is still a very powerful tool for fundraising and the likely reason why donor conversion rates dropped in 2012 is because nonprofit e-newsletters are still formatted to primarily be read on desktop and laptop computers. Other Metrics.

Track 185

Track Mobile Media Fundraising 185

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 21, 2014

And when video is paired with a continuous strategy and clear metrics for success, there is overwhelming evidence showing that it is a crucial, important investment for nonprofits. From my conversations with organizational leaders, I have found that there is too much focus on one video, rather than a video strategy.

Video 139

Video Communication Strategy Stats 139

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. I think engagement metrics are far more useful for evaluating reader interest.

Metrics 81

Metrics Social Media Strategy RSS 81

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 28, 2008

Ironically, I read a post from a month ago by Stowe Boyd called " Beyond Blogs: The Conversation Has Moved Into Flow " where he stats that conversation is moving from blog comments thread which is slow and static to a more fast form of conversation - the flow in Twitter, Friendfeed, and other places.

Comment 50

Comment Metrics Conversation Twitter 50

Classy

JUNE 30, 2021

From stats on conversion and acquisition to retention and supporter experience, check out the infographic below to get a peek at the data from the 2021 report. We created a free Benchmark Assessment to surface actionable fundraising takeaways based on your organization’s current metrics.

Fundraising 98

Fundraising Benchmark Stats Metrics 98

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 6, 2012

I took a look at a couple of the measurement tools available for Pinterest and got on the waiting list for Pinerly after reading this analysis from the Poynter Blog based on stats provided by Pinerly. Rick Kats kindly sent me a spreadsheet of metrics for 6 nonprofits that were early adopters, using it consistently and best practices.

Benchmark 104

Benchmark Photography Ratio Stats 104

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 23, 2011

I didn’t understand it until I read the conversation on Twitter. I shared a link to the site on my Facebook Page with a question about its usefulness (perhaps minus one of the bogus metrics). Number of followers has become a benchmark stat like the number of hits on our web pages used to be.

Benchmark 95

Benchmark Network Learning API 95

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 8, 2009

You need to pick the right hard data points, or metrics, that will help you harvest insights and improve your blog. Next, you need to know the right metrics to use, and employ the proper tools to collect the data. Most important, you need a strategy—either for yourself or for a team—to gather insights from your metrics.

Measure 95

Measure Tips Metrics Bookmarking 95

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. And, above all, the session needs to be a conversation about Social Media, not a lecture. And, above all, the session needs to be a conversation about Social Media, not a lecture. So, here's the session description: Social Media Metrics/ROI Game.

Metrics 56

Metrics Social Media Media ROI 56

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 2, 2007

If anything, that's the most important thing about social media metrics or for any metrics. Metrics in context connected to action - whether to improve a program already underway or evaluate impact. I'm more interested right now in applying the metrics to program improvement. " (I think he even trademarked the term).

Metrics 50

Metrics Action RSS Feeds 50

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2012

By “pitch”, I mean opening the door to deeper engagement with your organization, whether through a quick conversation with someone who is learning about you for the first time or the ask in a year-end appeal letter to a donor who has supported you for a long-time. Those initial conversations tend to be awkward and creepy.

Sound 124

Sound Conversation Social Media Stats 124

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. pick the right metrics.

Social Media 102

Social Media Map Strategy Media 102

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 9, 2011

Instead, they identify key organizational results areas and associated metrics to define successes and failures. Momsrising knows from years of message testing and research , that to change minds about an issue, wonky stats fall flat. What are the best metrics to measure those? getting policies passed. increasing capacity.

Results 118

Results Facebook Metrics Measure 118

Beth's Blog: How Nonprofits Can Use Social Media

MAY 30, 2012

As the platform has evolved over the past few months, there are some other benefits including driving traffic and conversions and more recently how pinning helps encourage audiences to “like” the brand more. You might also want to spend some time doing a little research on site and browse some of the pinterest stat sites.

Tools 107

Tools Tips Resource Stats 107

Care2

MARCH 9, 2013

I have personally had some of the most thought-provoking conversations on Twitter about social justice issues and politics. 95 percen t: public conversations about TV shows that happen on Twitter. I have seen it be a powerful organizing tool as part of a multichannel campaign. Note, these statistics were provided by Twitter executives.

Twitter 76

Twitter Japan Stats Statistics 76

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

Notes one participant, “It definitely gave us the ability to work around chicken & egg conversations. There are specific metrics for specific platforms. Getting Started: The Importance of Small Proof of Pilots With Measurement Component. Participants pointed to the importance of small pilots.

Measure 102

Measure Social Media Media Benchmark 102

Connection Cafe

JUNE 13, 2013

Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Metrics and benchmarks can be our guides to whether your efforts at creating a great experience for participants are paying off. Profit/loss.

Metrics 42

Metrics Benchmark Fundraising Stats 42

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 7, 2019

Even though the answers are available on the organization’s web site and Facebook page, they discovered engagement and conversation got people to the information faster. Ultimately, the bot helped the organization decrease the response time which is a critical metric for emergency and humanitarian work.

Social Media 86

Social Media Team Media Hurricane 86

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 20, 2012

20) at the AFL-CIO headquarters in conjunction with the Campaign for Community Change. We got into a conversation about the challenges of measuring the success of community organizing and social justice in a connected age. What exactly are the right metrics for measuring this transformation? What is needed to achieve it?

Measure 97

Measure Community Organization North Carolina 97

Amy Sample Ward

SEPTEMBER 20, 2010

Yesterday was the 3rd annual Women Who Tech Telesummit , bringing together over 600 women (and men) from for-profit and nonprofit organizations and technology start, connecting developers and techies with those new to the field, igniting conversations and long-term collaborations. URL Shorteners – [link].

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Tools Tech Map RSS 162

Connection Cafe

OCTOBER 31, 2013

Event metrics can be great guides as we plan. In earlier posts, npENGAGE has discussed how to focus on our event fundraising analytics and how to use these metrics for success. Below are some ways to use your event metrics to identify and engage specific participant types during your fundraising event. Warm Bodies.

Metrics 34

Metrics Action Create Benchmark 34

Nonprofits Source

SEPTEMBER 8, 2017

4 The Ultimate Email Marketing Cheat Sheet: Facts, Stats, And Actions. Whether you’re a seasoned email pro or trying to improve campaign effectiveness, this cheat sheet is for you: 5 7 Email Marketing Conversion Mistakes To Avoid. The Program Is Using Specific Metrics To Prove The Return. Conversion Optimization.

email 89

email Marketing Strategy Fundraising 89

Amy Sample Ward

APRIL 28, 2009

look at stats and compare to your audience to see if it is a fit. Levelator - free, from Conversations Network, takes the raw audio and does the compression and leveling for you to give you a better sound file - this means you are just editing out ums and ahs instead of also editing balance between speakers, etc. existing and target.

Podcast 123

Podcast Support Files Audio 123

NTEN

MAY 13, 2010

social media stats you consider most important to track. We tried to get a little closer to it with that Facebook conversation. Beth Kanter had a great post a couple of weeks ago about the variety of social media metrics she puzzles over. Maybe social media metrics are a little like horseshoes.

Social Media 52

Social Media Stats Metrics Summary 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 25, 2007

Over the past six months, I've been doing some writing on metrics/analytics in general and Google Analytics in particular. We're using the Idealware stats to explore Google Analytics and to look at some of the basic reports and explain metrics. My role on the panel is to look specifically at Social Media Metrics.

Analytics 50

Analytics Web Metrics ROI 50

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 13, 2007

The key takeaway for me is the whole point about the need for new metrics to measure learning from games. That the old metrics aren't working. This is the same conversation that is happening around web metrics versus blog metrics. How to begin to have conversations to understand it. We need metrics!

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Game Change Metrics Learning Environment 50

Nonprofits Source

MARCH 21, 2018

We’ve put together a list of the most up-to-date stats on how nonprofits are using social media to make a difference. VIEW MORE SOCIAL MEDIA STATS. increase in customer service conversations on Twitter. VIEW MORE SOCIAL MEDIA STATS. VIEW MORE SOCIAL MEDIA STATS. VIEW MORE SOCIAL MEDIA STATS.

Social Media 109

Social Media Resource Marketing Media 109

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

Kevin Gamble left me a comment on a google analytics post that the " Depth of Visit Report " was one of the best metrics (coupled with referring source) for understanding visitor behavior on his university's web site. But the stats. Conversation Rate (measuring success in a social medium). Only 40% of the direct.

Measure 50

Measure Social Media Tools Technorati 50

Everyaction

JANUARY 16, 2018

From your board members requesting the latest donor stats to your digital director asking for email conversion rates, tracking your data can be hard. All you have to do is click drag, and drop the metrics you’re measuring. But it doesn’t have to be. Each user can create their own dashboard to see the data that interests them!

Report 56

Report Data Tools Stats 56

Beth's Blog: How Nonprofits Can Use Social Media

MAY 19, 2007

If you been following this thread, I was prompted to explore blog metrics in this post after reading what Avinash Kaushik had to day on the topic : The blog metrics he identified were: Raw Author Contribution (posts & words in post). Conversation Rate (measuring success in a social medium).

RSS 50

RSS Typepad Files Feeds 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

Measuring the success of social media efforts can't be done with a single metric. I think there will be different metrics for different strategies, organizations, and tools. Kaushik suggested these metrics for benchmarking blogs: Raw Author Contribution (posts & words in post). Audience Growth (content consumption ???

Reflection 50

Reflection Measure Technorati ROI 50

Connection Cafe

OCTOBER 6, 2013

Here Are This Week’s Nonprofit Highlights: Jeff Haguewood of Sidekick Solutions suggests the 5 Basic Fundraising Performance Metrics to Start Measuring Today. It’s important that you begin paying attention to the stats. If you’re not appropriately monitoring performance, how can you gauge success? Infographics.

Profile 38

Profile Blackbaud Stats Nonprofit 38

Media Cause

DECEMBER 6, 2023

Annual reports are, well, an annual topic of conversation (or contention) at most nonprofit organizations, and the majority of for-profit companies and corporations. 3 Work with your data team to identify which stats from the past year will be the most impactful to share. But that didn’t mean we would stop showcasing our impact.

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Report PDF Stats Channel 64

CauseVox

JANUARY 12, 2022

Impact : Facts and stats also matter, especially if they clearly show the impact of your nonprofit’s work. Just realize that a sponsor is definitely going to want to know all about the positive impact your organization has on your community, so annual reports, client stories, and metrics like a donor’s return on investment handy.

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Sponsor Campaign Fundraising Contact 94

Nonprofits Source

SEPTEMBER 8, 2017

4 The Ultimate Email Marketing Cheat Sheet: Facts, Stats, And Actions. Whether you’re a seasoned email pro or trying to improve campaign effectiveness, this cheat sheet is for you: 5 7 Email Marketing Conversion Mistakes To Avoid. The Program Is Using Specific Metrics To Prove The Return. The Format Is Engaging.

email 45

email Marketing Strategy Fundraising 45

Connection Cafe

APRIL 26, 2018

Here are some key stats that recap the impact to the higher ed sector: Online giving grew 13.2% More institutions are bringing technology from being back in the operational area to the forefront and introducing more strategy around communication plans and engagement plans into the strategy conversation. in 2017 compared to 2016.

Education 23

Education Trend Conversation Giving 23