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5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits

Nonprofit Tech for Good

While there are many things vying for your attention, when it comes to digital growth there are only five critical metrics you should look at to help you get the most out of your budget and drive long-term sustainable growth. It needs to be combined with the other metrics to provide value. 2) Conversion Rates. 1) Traffic.

Metrics 305
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The Value of Knowing Your Website’s Conversion Rate

Byte Technology

Website Conversions. When you are in the process of growing your online business, there are essential metrics you will need to track to ensure that your business is expanding. One of those crucial metrics is your website’s conversions. What is Website Conversion? Examples of Website Conversion.

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The Last-Click Fallacy: How Your Marketing Can Marry the Wrong Metric

Whole Whale

We call it the “Last-Click Fallacy” – the mistaken belief that the final touchpoint before conversion deserves all the credit for the outcome. Yet this is exactly what happens in digital marketing when we give all the credit to the last-click before conversion.

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Tracking Social Media Engagements and Conversions for Your Nonprofit

Classy

Metrics matter because they give your nonprofit insights on decision-making and provide evidence for what kind of content to share. However, this amount of data can be overwhelming, so nonprofits have to prioritize which metrics to actually measure. Conversion Rate. Measuring Conversions on Social Media.

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Looking Past Vanity Metrics to Actionable Analytics

Forum One

We call these big, beautiful, but often distracting numbers vanity metrics high-level data points that dont point to actual performance and its important to know the appropriate time and place to use them. Stakeholders at nonprofit and government organizations are often on the hunt for the biggest numbers.

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Return on Mission: A Framework to Measure Success at Philanthropic Organizations

sgEngage

To better understand the shortcomings of for-profit metrics as a true measure of nonprofit success, lets look at how return on investment (ROI) is calculated. They share much of the same DNA, but the final step to correlate the formula outcome to mission impact is what creates ROM. So, what are the differences between ROI and ROM?

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Using reinforcement learning for dynamic planning in open-ended conversations

Google Research AI blog

Dynamic planning, namely the capability to look ahead and replan based on the flow of the conversation, is an essential ingredient for the making of engaging conversations with the deeper, open-ended interactions that users expect. To begin, the assistant steers the conversation to sharks via a sound quiz.