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5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits

Nonprofit Tech for Good

While there are many things vying for your attention, when it comes to digital growth there are only five critical metrics you should look at to help you get the most out of your budget and drive long-term sustainable growth. It needs to be combined with the other metrics to provide value. 2) Conversion Rates. 1) Traffic.

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3 Social Media Metrics Every Non-profit Should Track

NetWits

Are you measuring the right social media metrics or do you have your head in the sand? So what type of metrics are non-profits tracking to determine if they are achieving their objectives? One metric I track on our Blog is RSS or eMail subscribers. Only 28% measure this metric!! Do conversations matter? Engagement.

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A Comprehensive Guide to Evaluating the Effectiveness of Your Nonprofit’s Google Ad Grants Campaign

Nonprofit Tech for Good

What Metrics to Review When Analyzing Your Campaign Your campaign(s) up and running, it’s time to assess whether your campaign is performing up to par. This metric is important because it can help you figure out how well your ad copy is performing! Cost Per Conversion) : This metric shows you how much a conversion costs.

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Post-Event Follow-Up to Foster Long-Term Donor Relationships

Pamela Grow

Its an opportunity to deepen relationships, show gratitude, and keep the conversation going, turning one-time participants into lifelong supporters. How to Keep Donors Engaged Post-Event Your post-event messages are just the beginning of building stronger relationships with your donors.

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The Last-Click Fallacy: How Your Marketing Can Marry the Wrong Metric

Whole Whale

We call it the “Last-Click Fallacy” – the mistaken belief that the final touchpoint before conversion deserves all the credit for the outcome. Yet this is exactly what happens in digital marketing when we give all the credit to the last-click before conversion.

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3 common fundraising mistakes nonprofits make—and how to avoid them 

Candid

By themselves, social media appeals, fundraising letters, and other mass marketing efforts offer low conversion rates and contribute to message fatigue and information overload. The resulting confusion and paralysis can cause low conversion rates. Successful nonprofits try to solve one specific difficult problem.

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How to Use AI for the Right Ask (Without Being Creepy)

sgEngage

Real relationships: Making an ask for a donation immediately after meeting someone is like asking to borrow a car from someone you just met—there isn’t enough trust built to warrant the interaction. Instead, fundraisers should create a series of touchpoints, building the foundation of the relationship before making the ask.

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