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Blackbaud Luminate Online® Benchmark Report Highlights

sgEngage

The 16th annual Blackbaud Luminate Online Benchmark Report is here! It’s also a valuable tool to help nonprofits evaluate their results by giving them a comparison point for their performance against organizations of similar sizes and issue areas. We look forward to this report every year. Unsubscribe rates did not change much.

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How to Recruit for Your Membership-Based Organization Online

Nonprofits Source

As a major source of your recruitment income, sourcing and securing new members for your organization is a top priority. Marketing is all about meeting your target audience where they are, meaning there’s no better place to launch your marketing efforts than online.

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Planning Your Nonprofit’s Digital Strategy Metrics

Forum One

Now is the time to celebrate what all your organization achieved, reflect upon what you didn’t, and learn from that data to make 2022 your best year yet. Website metrics. Conversion rate (e.g., Email metrics. Social Media metrics. Conversion rates (e.g., Conversion rates (e.g., when/why?).

Metrics 77
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7 essentials for your association’s online community strategy

Nimble AMS

Building a successful online community starts with a solid plan. . Read on for what to include in your association’s online community strategy. Offering an online community to your members is a powerful way to provide member value. And an online community provides an ideal way to deliver these member benefits. .

Community 129
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Why Empathy is the Key to Outstanding Leadership in Nonprofit Organizations

Beth's Blog: How Nonprofits Can Use Social Media

Joan Garry and I had the joy of collaborating on this article together based on a conversation we had recently. From our previous conversations, we’ve realized that empathy is not just a warm and fuzzy “soft skill,” but an essential leadership skill to ensure that your nonprofit’s work survives and thrives in the future.

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Level Up Your Marketing with Analytics

Association Analytics

This is how you organize and describe your data. Once you have your taxonomy and metadata in place, you can use metrics to analyze the performance of your marketing channels. Here are examples of success metrics broken down by three common channels: List Preparation. Online Tracking. Let’s use email as an example.

Analytics 169
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Online Fundraising Checklist: Opportunities You Can’t Afford to Miss

sgEngage

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. So, the real question is: what will online fundraising look like moving forward? There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4%

Online 103