sgEngage

OCTOBER 4, 2024

This year, we felt it was important for us to start a conversation with fundraisers—especially annual giving professionals—about how we tell our annual giving story to stakeholders, and in particular to our bosses. Maybe we need to focus our attention on narrower metrics. Here are two explanations.

Metrics 98

Metrics Giving Donor Gift 98

Bloomerang

DECEMBER 12, 2024

When combined with other marketing efforts, such as social media, direct mail, and website engagement, email marketing can help you create a holistic outreach strategy that keeps your nonprofit top of mind for supporters. Monitor email metrics such as open and clickthrough rates to determine how frequently supporters open your emails.

email 92

email Marketing Guide Nonprofit 92

Fast Company Tech

MARCH 25, 2025

When they see burnout on the rise and job satisfaction on the decline, they turn to shortsighted and trendy wellness initiatives , such as yoga in the morning and mindfulness breaks at lunch, says Sawyer. It assumes every employee will love to participate in mindfulness at lunch, but not everybody does.

Work 88

Work Culture Mind Arizona 88

Candid

NOVEMBER 5, 2024

For the past 12 years, Points of Light has recognized successful company and nonprofit collaborations with The Civic 50 , an annual program highlighting the 50 most community-minded companies in the nation. By proactively identifying hard costs, you can tailor in-kind requests to the specific strengths of the company.

Nonprofit 111

Nonprofit Volunteer Survey Community 111

TechCrunch

MAY 10, 2023

In this article, I am looking at cybersecurity product management and how metrics product leaders are tempted to track and report on may not be what they seem. Detection accuracy is a metric that applies to the security tooling that does trigger alerts notifying users that a specific behavior has been detected.

Metrics 78

Metrics Product Management Conversation 78

TechCrunch

OCTOBER 18, 2021

Startup Battlefield Competition – Hai by Crossing Minds | Disrupt SF 2018. Crossing Minds is taking on that challenge and has developed a way to provide recommendations using on-site actions so that customers can more easily discover and engage with businesses, but without needing personal identifiable information.

Mind 84

Mind Metrics Site Personal 84

sgEngage

OCTOBER 30, 2024

Starting with the End in Mind: The Perfect Ask Before we jump into AI’s capabilities, let’s cover the elements of the perfect ask. You can also have AI analyze recordings of past pitches to review metrics like listening ratio, speaker engagement, and overall emotional tone of the meeting. Add context.

Donor 104

Donor Script Fundraising Gift 104

sgEngage

JANUARY 8, 2025

” What I love about this activity is that the rooms became instantly alive with conversations, many times between strangers connecting for the first time. We feel like we dont have time or support to think critically or to have these larger, more essential conversations. Here are the top themes shared by your fellow changemakers.

Grant 98

Grant Challenge Change Proposal 98

TechCrunch

JULY 13, 2021

Interestingly, the conversation revealed that Wong declined an invitation to do a virtual pitch and insisted on an in-person meeting. Beyond Wong’s pitch technique, this post also examines some of the key “customer love” metrics that helped Zipline win the day, such as CAC, churn rates and net promoter score. “In

API 96

API Metrics Fund Hype 96

Nonprofit Tech for Good

NOVEMBER 30, 2014

When writing and designing content, keep those five words at the forefront of your mind and work toward having those five words become synonymous with your online brand. Telling a good story requires a creative mind, excellent writing skills, and the ability to edit and brand images. Branding isn’t only visual. It’s also intellectual.

Communication 265

Communication Online Nonprofit Social Media 265

Nonprofit Tech for Good

JANUARY 16, 2022

Imagine what your organization could accomplish in 2022 if you began each initiative with clean, streamlined donor records that record donations from your online forms and update automatically , an arsenal of canned reports to track key metrics, and a solid plan to prioritize each donor segment individually. About the Author.

Fundraising 273

Fundraising Strategy Nonprofit Social Media 273

Nonprofit Tech for Good

JANUARY 10, 2022

All accounts created after January 2018 must have conversion tracking in place in Google Ads and need to have at least one meaningful conversion per month. You should set up the conversion in Google Analytics and import it into Google Ads. Use Maximize Conversions for at least one Campaign. Use Lots of Keywords.

Grant 345

Grant Google Nonprofit Guide 345

.orgSource

JULY 22, 2024

Lead Executive : Provides operational leadership for initiatives, interfaces with the Oversight Group, ensures coordination, and monitors performance metrics. Be Mindful There is a tendency to imagine that excellence is elusive—a goal to strive for that’s never truly achieved. We believe excellence is a state of mind.

Associations 221

Associations Leadership Exercise Phase 221

Association Analytics

OCTOBER 10, 2022

Once you have your taxonomy and metadata in place, you can use metrics to analyze the performance of your marketing channels. Here are examples of success metrics broken down by three common channels: List Preparation. This is important for conversion metrics or click-through success metrics. Analyze Performance.

Analytics 169

Analytics Marketing Taxonomy Metrics 169

Nonprofit Tech for Good

FEBRUARY 23, 2017

When writing and designing content keep those five words at the forefront of your mind and work towards having those five words become synonymous with your online brand. Telling a good story requires a creative mind, excellent writing skills, and the ability to edit and brand images. Branding isn’t only visual. It’s also intellectual.

Communication 227

Communication Online Nonprofit Social Media 227

Amy Sample Ward

JUNE 3, 2010

June #4Change Chat Questions: To keep the two-hour chat on topic, I’ll be helping guide conversation by using some of the questions below to drive us to share ideas, examples and resources. If you want to take a peak at where we may go in the conversation, review the questions below. Conversations and Presentations.

Local 145

Local Community Organization Netsquared 145

Pamela Grow

FEBRUARY 11, 2025

Its an opportunity to deepen relationships, show gratitude, and keep the conversation going, turning one-time participants into lifelong supporters. When writing your post-event follow-up messages, keep two things in mind: show your appreciation for your supporters and demonstrate the value of their contributions.

Relationship 59

Relationship Donor Metrics Fundraising 59

Nonprofit Tech for Good

MAY 25, 2024

Marketing Every Stage of ‘The Donor’s Journey’ It’s tempting to think of marketing as a broad-minded approach that’s focused on building awareness with the largest audience possible. Open rates , click-through rates , conversion rates , and other metrics measure the effectiveness of your fundraising efforts.

Marketing 208

Marketing Fundraising Nonprofit Social Media 208

Nonprofit Tech for Good

APRIL 10, 2022

Experiment and keep in mind that those who use Twitter regularly tend to love Twitter. It’s OK to not include links in conversational tweets and replies, but even then sharing links to resources or call-to-actions (CTAs) is often appropriate and useful, especially in Twitter Threads. Schedule tweets in advance.

Twitter 346

Twitter Practice Nonprofit Social Media 346

Association Analytics

FEBRUARY 20, 2024

You can track metrics that will help you identify what’s working, including social media engagement, impressions and reach, database growth, event registration and attendance, and website visits and sessions. K eep an eye on what leads to conversion. How are these folks getting to your website?

Create 169

Create Strategy Associations Social Media 169

NTEN

JUNE 13, 2014

In addition to the conversations with participants in three separate tracks, #14LCS includes a stellar lineup of keynote speakers who will spark new conversations and nudge existing conversations to introduce new questions. To get a jump-start on conversations for LCS, we asked Matt a few questions, shared below.

Measure 96

Measure Impact Metrics Chicago 96

Greater Giving

DECEMBER 19, 2024

Creating a mobile-friendly website is essential to driving traffic, while developing a mobile-optimized giving process is essential to driving conversions (AKA donations). Use these design aspects to build a mobile-friendly site that encourages both traffic and conversions: Large fonts and buttons.

Websites 52

Websites Data Nonprofit Mobile 52

Forum One

NOVEMBER 11, 2024

Perhaps you’re already having conversations with your team about how you can begin on the path to digital transformation. A unifying vision The message, goals, and metrics that both define your top-line digital future and give you a means for tracking its progress. But first, what is digital transformation?

Digital 104

Digital Time Nonprofit Strategy 104

The Next Web

FEBRUARY 20, 2014

While this newfound obsession has had quite the negative impact on dinner conversation, it does present a great opportunity for retailers to take advantage of this mobile fixation by providing a high-impact, enjoyable mobile commerce experience. Our current culture is riddled with mobile junkies addicted to their tablets and smartphones.

Mobile 137

Mobile Site email Metrics 137

Fast Company Tech

MARCH 18, 2025

The city of Los Angeles is looking to sell more than 1,500 similar parcels to affordable housing developers in the coming years, and Isla provides a case study for how to do this efficiently and with beauty in mind. GPSdeveloped with input from third-party organizations like the Carbon Leadership Forum, Mindful Materials, and the U.S.

Los Angeles 78

Los Angeles Companies North Carolina Denver 78

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 21, 2014

And when video is paired with a continuous strategy and clear metrics for success, there is overwhelming evidence showing that it is a crucial, important investment for nonprofits. From my conversations with organizational leaders, I have found that there is too much focus on one video, rather than a video strategy.

Communication 139

Communication Video Strategy Nonprofit 139

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 3, 2013

3. Metrics with video are hard and is probably one thing holding back investment. But that’s only half of it as KD Paine and I write in our book, “ Measuring the Networked Nonprofit.” You have to measure conversions from the video – from views to whatever action you want people to take.

Benchmark 123

Benchmark Video Practice Nonprofit 123

sgEngage

JANUARY 17, 2024

The conversational nature of podcasts makes them a digestible way for supporters to learn about your nonprofit. You can visualize the marketing funnel with Fifty & Fifty’s diagram that outlines the awareness, consideration, and conversation phases. Interactive.

Podcast 102

Podcast Audio Content Nonprofit 102

The MatrixFiles

FEBRUARY 23, 2024

When a keynote speaker at an event leans one way politically, associations are more mindful of having another speaker who leans in the other direction. Organizations are having to remind members that discourse should always be civil and open-minded. Many execs say you always need to circle back to your mission.

Associations 130

Associations Education Advocacy Conversation 130

DNL OmniMedia

NOVEMBER 12, 2020

Using that knowledge, we’ve created this guide to help your team understand major gift KPIs, the metrics you should be tracking, and the top tips to do so successfully. You’ll explore major gift metrics through the following guide: Overview of Major Gift Fundraising Data. 3 Tips to Track Major Gift Metrics More Effectively.

Metrics 52

Metrics Gift Track Consultant 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

You can also invite Alums to share what they’re up to as part of your engagement strategy on social channels, either as a dedicated post or part of the conversation in the comments. Conversation starters that link alumni to the current school experience can spark tons of engagement. Connect Alumni with Current School Experience.

Practice 109

Practice Tips Social Facebook 109

Greater Giving

MARCH 27, 2025

When creating your pages, keep search engine optimization (SEO) best practices in mind. Enter those words or phrases into a tool like Google Keyword Planner to discover their monthly traffic, click-through rate, and other relevant metrics. This will ensure search engines like Google easily find your site. Keep up with trends.

Online 59

Online Build Nonprofit Social Media 59

TechCrunch

DECEMBER 19, 2022

It involves taking a systematic approach to measuring your current content’s status and actively guiding content creation to achieve your stated goals, such as increasing sign-ups for a newsletter or increasing conversion rates. Choose metrics that matter. But how does that translate into a return on investment (ROI)?

ROI 93

ROI Content Government System 93

Whole Whale

OCTOBER 9, 2024

They allow you to: Identify trends : Spot patterns in user engagement, acquisition, and conversions. Compare performance : Assess how metrics change over time. You can also choose these metrics where they force-match the same day of week, useful if your website sees aggressive weekly fluctuations.)

Analytics 98

Analytics Google Time Comparison 98

CauseVox

FEBRUARY 11, 2025

In this article we will go through 7 easy steps on how to create a donation page for free, ways to optimize your page for conversions, and tips to promote your donation page to maximize contributions. A branded page builds trust and keeps your nonprofit top of mind, making people more likely to complete their donation.

Donation 61

Donation Create Free Donor 61

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 9, 2011

Instead, they identify key organizational results areas and associated metrics to define successes and failures. Momsrising knows from years of message testing and research , that to change minds about an issue, wonky stats fall flat. What are the best metrics to measure those? getting policies passed. increasing capacity.

Results 118

Results Facebook Social Media Measure 118

Forum One

NOVEMBER 3, 2021

When it comes to your reporting strategy, it’s important to keep in mind who your key stakeholders are, and how can you package your data and results in a way that speaks to them directly. Regularly monitoring performance metrics or KPIs throughout the year allows you to know what you need. Analyze with actionable data in mind.

Data 88

Data Report Metrics Leadership 88