Amy Sample Ward

JANUARY 20, 2011

DIY Community Engagement Metrics. So often I find that we are too quick to say that because a website doesn’t have our domain, a tool is downloaded to our computer, or a platform doesn’t have our developers working on it that we can’t be responsible for measuring and analyzing the way we use it. Metrics Tracking. >>

Metrics 219

Metrics Community Map Template 219

Nonprofit Tech for Good

JANUARY 17, 2019

By Tereza Litsa , Social Media Manager at Lightful , a simple social media management platform for nonprofits. A new year brings new goals and now is the perfect time to plan your social media content calendar for 2019. A content calendar is the link between posting daily on social media and a social media strategy.

Calendar 273

Calendar Social Media Content Media 273

Qgiv

APRIL 9, 2024

With the rise of smartphones, it seems like everyone’s constantly on social media, making it the perfect marketing tool for your nonprofit! Infact, there are over 308 million social media users in the United States alone. Learn how your organization can take full advantage of social media in this guide!

Social Media 52

Social Media Media Guide Social 52

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 13, 2011

Last week public relations and measurement professionals met in Lisbon for a Summit hosted by AMEC (The International Association for Measurement and Evaluation of Communications). 2: Measuring the Effect on Outcomes is Preferred to Measuring Outputs : Measure your results, not just numbers.

Measure 118

Measure Social Media Media Metrics 118

Candid

MARCH 1, 2023

To overcome these challenges, Candid, in coalition with a growing number of partners , set out to build a demographic data-led movement to meaningfully and measurably advance equity in the social sector. He emphasized why it is vital that technology providers find ways to support this movement to advance equity in the social sector.

Demographics 96

Demographics Build Social Green 96

Care2

OCTOBER 15, 2013

If you manage social media for your organization, you probably face incredible pressure to show growth and success. That’s why you need to change the way you measure social media and declare a war on vanity metrics. Why is Social Media Data Important? What are people saying to you on social media channels?

Metrics 77

Metrics Social Media Media Social 77

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

The panel featured some previews from a recent research study “ How Strong Is Your Social Net? It was clear from the presentations that measurement is a critical piece of the puzzle. Social media is evolving at an incredible pace. Yet, there are those constant nagging questions.

Metrics 96

Metrics Facebook Data Social 96

.orgSource

MARCH 6, 2023

Our goal was to provide a great forum for networking and meaningful conversations. We asked Nancy MacRae, MS, CEO of the Emergency Nurses Association , to help us frame this conversation by sharing her group’s commitment to that idea. ENA brings objectivity to the process by using the net promoter score as a tool to measure success.

Associations 221

Associations Question Leadership Wisconsin 221

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I'm working with a small group of Packard Foundation grantees on a social media lab where they are implementing different social media experiments. We know that good practice is to establish measurable objectives for your social media strategy and identify the audience before you executive. You are all the experts here!

Social Media 116

Social Media Measure Action Media 116

Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. Running Facebook fundraising ads is an excellent way to reach your target audience and optimize for donations while generating data that allows you to measure your success. 1) Set up a conversion event and create a campaign.

Facebook 224

Facebook Fundraising ROI Virginia 224

Beth's Blog: How Nonprofits Can Use Social Media

MAY 11, 2016

When I heard about Guidestar’s plans to measure high performance at scale, I invited Jacob Harold, CEO and fellow ambassador to share a guest post about it on my blog. GuideStar Platinum: Measuring Nonprofit Performance at Scale by Jacob Harold. Social change is hard. And feedback requires measurement.

Measure 50

Measure Metrics Nonprofit Ratio 50

sgEngage

JULY 20, 2021

In our most recent white paper, “ Exploring Environmental Social Governance ” we include a section that picks apart the pieces of ESG, including a list of some of the items under the “social” category. Different countries face different challenges when it comes to social justice. Want to see what this looks like in action?

Government 98

Government Social Blackbaud Companies 98

NTEN

JUNE 13, 2014

In addition to the conversations with participants in three separate tracks, #14LCS includes a stellar lineup of keynote speakers who will spark new conversations and nudge existing conversations to introduce new questions. How do we measure social change? Matt will show us how.

Measure 96

Measure Impact Chicago Metrics 96

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

While people are asking questions and sharing resources not related to the monthly theme (this month is measurement), quite a few are. The Social Media Measurement Checklist. The Challenges of Measurement : Getting Agreement on What To Measure. Participants pointed to the importance of small pilots.

Measure 102

Measure Social Media Media Benchmark 102

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

The Zoetica Salon is a free online space for informal peer learning about nonprofits and social media. It is a place to share resources and ask and answer questions. This month’s theme was measurement – here’s a summary of the month’s learnings: Measurement Approaches. Measurement Challenges.

Summary 94

Summary Social Media Measure Media 94

Care2

MAY 31, 2013

During our discussion, Jessica and I talked about nonprofit and political campaigns obsession with vanity metrics. As social media becomes a bigger part of our online communications and outreach, the nonprofit and political campaign community has become way too focused on numbers rather than real engagement. Focus on Target Audiences.

Metrics 75

Metrics Brain Social Media Social Network 75

Get Fully Funded

AUGUST 19, 2024

Likewise, understanding how donors prefer to be contacted (email, phone, text, mail, social media) helps them see your communication. Engagement: Engagement metrics like event attendance, volunteering, email opens, and social media interactions highlight active and passive supporters. Ask donors directly about their preferences.

Data 59

Data Marketing Donor Mail 59

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2013

When nonprofits started to read and apply our book, ” Measuring the Networked Nonprofit ,” I noticed this tweet from the ACLU in NJ showing a white board capturing their team meetings to define success for social media. How did your organization apply it to social media measurement? Starting Conversations.

Measure 97

Measure Social Media Media Social 97

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2011

Part of my work as Visiting Scholar at the David and Lucile Packard Foundation is facilitating several peer learning groups on social media measurement. The intent is to help grantees improve their social media practice through measurement and learning. B0nus Insight: Linking Social Media Results to Job Performance.

Social Media 99

Social Media Measure Media Social 99

Beth's Blog: How Nonprofits Can Use Social Media

MAY 2, 2011

Arts and Social Media. At Zoetica, we facilitating a social media peer learning project called “ Leveraging Social Media: Becoming A Networked Nonprofit.&# Devon Smith, who writes the 24 Usable Hours blog, and a self-described “data nerd&# did a benchmarking analysis for participants.

Benchmark 96

Benchmark Social Media Measure Results 96

Bloomerang

AUGUST 16, 2021

Do you know what social media posts they like or share? If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance. Here are some of the questions you might ask in order to understand what metrics to track: . You know what they say about measurement, right?

Analytics 125

Analytics Strategy Fundraising Benchmark 125

sgEngage

JANUARY 17, 2024

However, effectively launching and establishing a nonprofit podcast requires more than a microphone and a social media account. The conversational nature of podcasts makes them a digestible way for supporters to learn about your nonprofit. Interactive.

Audio 84

Audio Podcast Content Phase 84

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2013

I think that is an important insight for small organizations who don’t have a team of people doing the social media and trying to do it with limited hours in the day. One of the posts that got a lot of engagement and contributed to the uphill trend in the metrics was about editorial calendars.

Content 102

Content Measure Organization Strategy 102

Bloomerang

MAY 22, 2024

Whether it’s a blog post, article, or social media campaign, when you use Storyraise, the donation process seamlessly blends into the content, enhancing engagement and fostering a deeper connection with the cause.

Storytelling 80

Storytelling Digital Integration Blended 80

Whole Whale

JULY 30, 2024

ROI measurement: By tracking the source of your traffic, you can better understand which marketing efforts are most effective, allowing you to calculate return on investment. social media vs. email marketing). NOTE: GA4 dimensions are scoped differently based on the metrics you want to look at.

Analytics 96

Analytics Google Campaign Data 96

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 12, 2013

The day ended with a curated conversation on “ Data, Transparency, and Impact ” facilitated by the amazing Erica Mills and with Jane Meseck (Microsoft), Paul Shoemaker (Social Venture Partners) and Eric Stowe (Splash). “Is measuring data about proving it or improving it?” 2 What is the metric to track.

Seattle 99

Seattle Measure Data Hosting 99

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2013

This post summarizes the sessions I facilitated or participated in related to “ Measuring the Networked Nonprofit ,” which included a book signing, panel discussion in the Beacon Lounge , and a workshop with co-author KD Paine. They shared the story of one of their YouTube videos getting 1.5

Measure 98

Measure Data Facilitation Teen 98

Nonprofits Source

FEBRUARY 22, 2024

With it, you’ll shape the rest of your website to drive conversions If your nonprofit is already well-established, you may be able to glean audience information from your constituent relationship management system (CRM). Keep an eye on the following metrics for your site: Web traffic. Conversion rate. About page. Bounce rate.

WordPress 52

WordPress Content Strategy Create 52

Beth's Blog: How Nonprofits Can Use Social Media

MAY 27, 2015

Methods and Metrics for Assessing Civic Tech, Guest post by Anne Whatley, Network Impact. One thing that stood out in our conversations is that the civic tech field is ready for a deeper dive on outcomes. Hone in on your true scope of influence.

Metrics 50

Metrics Method Tech America 50

Nonprofits Source

MAY 15, 2024

This includes time spent scrolling through social media, checking emails, watching shows and movies on streaming services, and more. Conversion: The client returns to your site to complete their registration and receives an automated confirmation email from your organization. For example, let’s say you run a pet training business.

Map 52

Map Digital Business Marketing 52

sgEngage

APRIL 17, 2024

And every advocate for social good has much to gain by paying attention to the Information half of IT. Think about the last time you heard someone mention a safety deposit box and compare that to the last conversation you heard about creating, managing, or forgetting login credentials. Data fuels most activities in a nonprofit.

Chart 91

Chart Map Data Attention 91

Nonprofits Source

APRIL 3, 2024

Understand Digital Engagement Metrics Before you launch your digital recruitment marketing campaign, you need to understand how digital engagement works so you can fine-tune your strategies accordingly. Stay aligned on what success means for your campaign by tracking and sharing engagement metrics with them.

Organization 52

Organization Online Influence Metrics 52

Qgiv

JANUARY 12, 2023

Social media is an important channel of communication for connecting with your donors and supporters. billion people were using social media worldwide in 2021, and that number is only expected to increase over time. To maximize your potential across social media platforms, it’s essential to create a nonprofit social media strategy.

Social Media 52

Social Media Strategy Media Donor 52

Forum One

DECEMBER 22, 2022

This year, the need to check in is even more critical, as 2023 will usher in a whole new paradigm for a core part of digital strategy: web metrics. Investigate what’s required to mimic any vital reports or data you’re pulling in UA, and experiment with new metrics in GA4. What efforts need to be fine-tuned, or overhauled completely?

Time 75

Time Metrics Analytics Adopt 75

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. Erika Croxton, the grist.org staffer who oversees social media strategy, says. “We

Measure 98

Measure Policy Social Media Green 98

Eric Jacobsen Blog

FEBRUARY 4, 2024

To strengthen wellbeing in the workplace the book provides leaders various solutions, including a new metric to track suffering, struggling, and thriving — Gallup Net Thriving. In addition, the book covers: The five elements of wellbeing: career, social, financial, physical, community. Remove abusive managers.

Team 57

Team Build Ratio Measure 57

Media Cause

FEBRUARY 7, 2023

Therefore, when we create a media campaign , we always have a plan in place to measure paid media ROI (return on investment) and the success of every dollar invested. Paid media helps nonprofits reach an audience that owned media (the content that you own, such as your website and social media posts) cannot.

ROI 52

ROI Media Nonprofit Measure 52