Why You Should Do A Cost-Benefit Analysis Before Throwing Your Next Nonprofit Fundraising Event
Bloomerang
SEPTEMBER 7, 2021
The only more expensive strategy is direct mail donor acquisition. Donor conversions. These prospective donors may be on your mailing list, so not strangers. The second biggest mistake is not doing enough to retain event donors, who have some of the highest lapse rates of all donors. . raised ratio?
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