Remove Conversation Remove Internet Remove Offline
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The Surprising Truth About Online Donors and Offline Fundraising

NetWits

Without proactive conversion efforts on the part of the nonprofit, there likely will be no renewal giving from online donors at all, despite repeated pleas online. The Importance of Moving Donors Offline. However, this only holds true when the online donor has been converted to offline giving.

Offline 219
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The Multichannel Giving Paradox: Online Donors vs. Offline Donors

NetWits

Download the full Internet & Multichannel Fundraising Report. Online acquired donors are significantly younger, more affluent, and more generous than their offline counterparts. That is, of course, only true if the nonprofit is successful in converting the online donor to an offline giving habit, usually direct mail giving.

Offline 209
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Conversation Starter: Digital Natives Moving Offline

Amy Sample Ward

It’s been a busy week so I just clicked through today and thought it was an excellent opportunity to start integrating more conversation starters into this blog (as suggested in the Blog Redesign thread). It goes on to examine a few ideas and theories about the next generation and their relationship with the Internet.

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New on SSIR: Slacktivism, the gateway to change?

Amy Sample Ward

My latest post is up on the Stanford Social Innovation Review – you can read it and join the conversation at SSIR or read the repost below. Create opportunities for taking action that bridge online and offline, and start moving people on both sides of the computer. Getting Offline. I personally don’t believe that.

Change 194
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5 New Google Analytics Statistics For Nonprofits

TechImpact

Use funnel conversion tools. Implement offline conversion tracking. They’re looking at their phone, conversions, then comparing those with their findings on Google analytics, when instead, they should be incorporated. The “3 second rule” is never truer than on the Internet. Take advantage of site speed.

Analytics 223
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Crossing the Digital Divide: Meetups Bring Online Conversations Home

Tech Soup

Baker presented an engaging and dynamic presentation which emphasized the symbiotic relationship of both online and offline engagement, the power of both to create community, encourage activism, develop branding, and unify those with common goals, both locally and globally. The key concepts behind this are activism and self-organization.

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Major Gifts and a $260,000 Online Donation

NetWits

Of course, the internet and our websites are important. But I would suggest what I think are two important points: It’s an Offline Process. Major gifts fundraising, the process of cultivating and soliciting a “stop-and-think” gift, is primarily an offline process. I really doubt there is any debate about that today.

Gift 133