Remove Conversation Remove Internet Remove Offline
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The Surprising Truth About Online Donors and Offline Fundraising

NetWits

Without proactive conversion efforts on the part of the nonprofit, there likely will be no renewal giving from online donors at all, despite repeated pleas online. The Importance of Moving Donors Offline. However, this only holds true when the online donor has been converted to offline giving.

Offline 219
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The Multichannel Giving Paradox: Online Donors vs. Offline Donors

NetWits

Download the full Internet & Multichannel Fundraising Report. Online acquired donors are significantly younger, more affluent, and more generous than their offline counterparts. That is, of course, only true if the nonprofit is successful in converting the online donor to an offline giving habit, usually direct mail giving.

Offline 209
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Conversation Starter: Digital Natives Moving Offline

Amy Sample Ward

It’s been a busy week so I just clicked through today and thought it was an excellent opportunity to start integrating more conversation starters into this blog (as suggested in the Blog Redesign thread). It goes on to examine a few ideas and theories about the next generation and their relationship with the Internet.

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New on SSIR: Slacktivism, the gateway to change?

Amy Sample Ward

My latest post is up on the Stanford Social Innovation Review – you can read it and join the conversation at SSIR or read the repost below. Create opportunities for taking action that bridge online and offline, and start moving people on both sides of the computer. Getting Offline. I personally don’t believe that.

Change 194
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Multichannel Givers: The Key to Online Fundraising Success

NetWits

Online Donors Need to be Moved Offline. It’s become increasingly common for new donors to give their first gift online, but without a strategy to move these new donors to an offline cultivation channel you’ll miss out on a significant increase in fundraising revenue. i.e. Direct Mail. A Simple Approach.

Online 234
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Preparing for the Inevitable: How Grantmakers Can Thrive Amid Climate Events

sgEngage

Plan for Internet Outages Ensure that you have a plan for short-term internet outages. This could include setting up operations off-site or having offline resources available. Engage with Partner Organizations Partner with other organizations to provide overlapping support, enhancing your effectiveness during a crisis.

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5 New Google Analytics Statistics For Nonprofits

TechImpact

Use funnel conversion tools. Implement offline conversion tracking. They’re looking at their phone, conversions, then comparing those with their findings on Google analytics, when instead, they should be incorporated. The “3 second rule” is never truer than on the Internet. Take advantage of site speed.

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