sgEngage

OCTOBER 11, 2023

And with donor retention rates on the decline, new donor acquisition is a constant topic of conversation. By embracing new tools and techniques—from social media and email campaigns to analytics and optimized giving processes—you can uncover sources of new donors that may be right under your nose.

Donor 89

Donor Social Media Websites Content 89

Double the Donation

OCTOBER 25, 2021

Track and incentivize successful conversations. Creating a detailed and interactive script can help ease the nerves of new callers and standardize your donor’s experience. At this time on a Sunday, most donors will be finished with their weekend errands and are likely available for a conversation. Tracking call results.

Guide 98

Guide Script Tips Gift 98

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 8, 2014

Last week I facilitated the “ Impact Leadership Track ” at the NTEN Leading Change Summit with John Kenyon, Elissa Perry, and Londell Jackson. Our track was one of three tracks for participants to dive deep into a topic and learn from peers through dialogue. Photo by Trav Williams. Do you have a preferred method?

Reflection 124

Reflection NTEN Change Facilitation 124

Forum One

FEBRUARY 7, 2023

In June 2007, Apple launched the iPhone, and in subsequent years we saw the rise of apps as a competing method to websites for how people interact with organizations. For organizations using both apps and websites, there were challenges in seeing how the data interacts—are web visitors the same people using the app?

FAQ 58

FAQ Organization Analytics Google 58

CauseVox

MAY 9, 2023

But ChatGPT’s deep learning techniques allow it to create optimized subject lines for any email. When using ChatGPT, it’s important to consider the ethical implications of your interactions with the AI language model. Donors want to feel like they are interacting with people, not robots.

Examples 84

Examples email Communication Language 84

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 18, 2010

In addition to comedy, Heather is a keynote speaker and teaches her unique style of interactive performance in “ unpresenting &# workshops. It was incredibly helpful to have another pair of eyes point out ways how you could improve to encourage more interaction. Happy, sad, angry, etc can help open the conversation.

Learning 97

Learning Blogher Slides Technique 97

Classy

APRIL 27, 2021

May is Mental Health Awareness Month, but mental health in the nonprofit workplace is a topic that calls for an honest conversation all year long. We’re bringing that honest conversation right to you with some new voices with a passion for nonprofit culture and employee wellness. . Excessive absenteeism and loss of purpose.

Culture 105

Culture Nonprofit Attitude Awareness 105

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2007

David Wilcox has an excellent post about generating conversation on blogs or for that matter other social media tools. The other reason is that I'm prepping for a couple of conference sessions on Social Media Metrics and one of the areas to consider is "conversation index" - more on that later. Source: Skelliewag.

Conversation 50

Conversation Comment Blogger Interaction 50

Neon CRM

JANUARY 23, 2024

Most donors only make major gifts to a nonprofit after multiple interactions with that organization—very few people will make a $5,000 gift right away! Even if your donor profiles aren’t 100% complete, start your search for potential major donors off on the right track by working from information that’s as current as possible.

Gift 52

Gift Strategy Raise Database 52

Everyaction

JUNE 11, 2018

Mobile users, however, had just an 8% conversion rate. On a small mobile screen, the more content being displayed, the smaller and harder to interact with it becomes, so minimize as much as possible for a positive mobile experience. In 2017, mobile list sizes grew by 35%, and this number is expected to continue increasing.

Mobile 65

Mobile Technology Social Media Phone 65

Beneblog: Technology Meets Society

APRIL 10, 2013

From Facebook to Netflix, companies are tracking and analyzing our searches, our purchases, and just about every other online activity that will give them more insight into who we are and what we want. The analysis made news globally and expanded an international conversation. Big Data is all the rage in Silicon Valley.

Profit 171

Profit Data SWF Syria 171

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

Celebratory interactions should be a consistent part of your engagement and content calendar, so set up systems to capture and share alumni personal, social, and professional news. For example, use Twitter lists to track alums and subscribe to their Facebook updates. Notice the the conversation is about the application deadline.

Practice 107

Practice Tips Social Meme 107

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 11, 2008

Source: Mzinga: How To Determine Operational Readiness for Building a A Community vs. Just Enabling conversation. I'm in the process of reviewing the content of the six modules for the strategy track that we've created so far for the WeAreMedia. To understand the techniques for encouraging online community participation.

Skills 50

Skills Conversation Difference Module 50

Tech Soup

SEPTEMBER 12, 2014

Understanding how that data can affect donor conversion in the future can be very elusive. The most common segments tracked past donor interactions, not demographics. Response mechanisms, for example, can be very helpful in tracking responses and measuring marketing performance.

Communication 57

Communication Library Demographics Nonprofit 57

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 16, 2010

There is an evolving category of tools (some free, some not) that can help make the tasks associated with content strategy, engagement, and tracking less onerous. If you know of other tools (or tips) that make you more efficient managing content, engagement, and tracking on social media, please share them in the comments.

Social Media 99

Social Media Tools Media Social 99

Beth's Blog: How Nonprofits Can Use Social Media

MAY 27, 2015

Digital technologies are connecting residents in neighborhoods, catalyzing community discussions, changing the way governments and citizens interact, and making government more transparent. One thing that stood out in our conversations is that the civic tech field is ready for a deeper dive on outcomes.

Metrics 50

Metrics Method Tech Government 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2009

As someone who loves to play with analytics, visuals, maps, and other geekery, I've been wanting to explore in more depth the how-to and the techniques. To take my learning deeper on social network analysis and mapping techniques and how they can be applied them to a social media strategy, I took a workshop with Marc Smith.

Analysis 96

Analysis Social Network Social Media Network 96

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2011

I always try to do an extensive participant survey prior to the workshop to uncover the knowledge in the room and used a “living case study” technique. Gets feedback and start conversations about their work. I usually get fantastic answers from FB page fans – and the content encourages interaction!

Social Media 100

Social Media Effective Media Social 100

Connection Cafe

MAY 22, 2013

Yes, the same technique that ultimately brought us things like space shuttles and smartphones can help you increase your online donation rates (no beakers or Bunsen burners required). Draw conclusions that serve as a starting point for new hypothesis – Did a new technique work well? Can I track this in an experiment?

Technique 44

Technique Analytics Google Test 44

Connection Cafe

MARCH 15, 2021

But they are different techniques. And overlapping techniques. If used the right way, retargeting leads can drive in a 147% increase in conversion rates. You use cookies to track that visit. Remarketing efforts within the 1 st hour of interaction are likely to result in 10 times more engagement than those done later).

Work 26

Work Meme Search Technique 26

Connection Cafe

JULY 22, 2013

Most nonprofits already have Google Analytics installed on their website to track online traffic. To understand how visitors interact with the site. For a more in-depth Analytics review, we might also establish some Goal Tracking to measure conversions on the website via email sign-up and/or donations. Methodology.

Analytics 37

Analytics Design Research Process 37

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 2, 2011

What struck me most about the conversation is that consultants, early adopter nonprofits, and free agents all agree that the platform is evolving fast and there is still too much uncertainty for nonprofits to invest a lot of time and resources in Google +. A few activists for privacy rights have had active conversations.

Google 116

Google Change Social Adopt 116

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2010

I like to have fun experimenting and that’s just what I’m doing on my Facebook Page , a place for learning, and sharing insights about best practices in social media for networked nonprofits. I learn so much from the conversation threads and people sharing what they do. Techniques for More Engagement.

Social Media 104

Social Media Fun Experiment Media 104

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 8, 2011

Last week, I facilitated an interactive keynote in Seattle at 2011 Tech for Good Leadership Summit sponsored by Microsoft Community Affairs , in partnership with NPower Seattle. By all accounts , the event held the space for peer learning. Use Twitter to Bring More People Into The Conversation. Watech4good Summit.

Knowledge 97

Knowledge Seattle Social Media Measure 97

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 25, 2012

As a trainer, I strongly believe that learning experiences need to weave content delivery with participant interaction. Also, it is far more effective to have peers share their own case studies and experiential learning with others. I always design to incorporate the voice and experience of the participants.

Social Media 100

Social Media Integration Media Case Study 100

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2012

It marked the start of a six month peer learning exchange where I, along with colleague Stephanie Rudat will work remotely with grantees as they implement an action learning project to put techniques into practice and facilitate organizational change from the inside out. Social media can be filled with metrics to track results.

Pakistan 111

Pakistan NGO Network Exercise 111

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 14, 2010

Personalization is a technique that uses your donor data to automatically insert the supporter’s name in the video. This personalization technique can be used to insert the donor’s name, asking them by name to step up an increase their gift in 2010. If you see conversions increase along with play-through rates, great.

Video 106

Video El Salvador Donation Fundraising 106

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 9, 2009

I don't get an opportunity to do this workshop with a large group, so this was fabulous learning experience to work out some techniques to make it scale. Also, it allows for a more interactive discussion because participants can share their knowledge. I've used a couple of techniques to accomplish this and they worked.

Social Media 87

Social Media Game Media Social 87

Tech Soup

DECEMBER 4, 2014

To measure impact properly requires professional program design and data collection, using techniques such as randomized controlled trials. Data gathering starts with counting interactions with your clients or constituents. Data gathering starts with counting interactions with your clients or constituents. Event registrations.

Data 67

Data Hunger Evaluation Analytics 67

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

As one participant points out, “It is very hard to get departments to agree because Web wants one thing, Membership wants another, Communications has it’s own tracking.&#. Notes one participant, “It definitely gave us the ability to work around chicken & egg conversations. Come Join Us in the Zoetica Salon.

Measure 101

Measure Social Media Media Benchmark 101

Connection Cafe

DECEMBER 15, 2017

will interact with Snapchat today. So, think about how you can communicate impact and add value to your conversations on social. Influencer marketing is growing at a faster rate than all other types of marketing techniques, including paid advertising on social. Make it personal. 1 in 4 said they’d give at least 25% more.

Social Media 29

Social Media Digital Life Media 29

Qgiv

JUNE 23, 2021

A good CRM will help you track your donors’ giving history, document their engagement with your organization, and help you identify opportunities to build strong donor relationships that will last for years. Use your CRM or your fundraising platform’s dashboard to track the number of: . New, lapsed, or at-risk donors. .

Campaign 98

Campaign Effective Fundraising Nonprofit 98

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

We get so overloaded by meaningless data collection, that we're exhausted before we get to do the fun part: making sense out of it. My Facebook page is focused on a listening and engagement objective - starting and maintaining a conversation. I look at the following metrics: Total Interactions. Unsubscribes. Page Views.

Social Media 113

Social Media Measure Action Media 113

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

I use a variety of tools for this analysis, including Google Analytics, Feedburner subscriber counts, and manually tracking comment to post ratios (typepad doesn't have a nifty plugin like wordpress to automate that grunge work) A tool that use to evlauate my content is PostRank. Donor Solicitation Techniques on Twitter.

ROI 50

ROI Widget Cambodia Metrics 50

NTEN

OCTOBER 5, 2010

The people in these organizations know how to communicate and collaborate, and much of this interaction is conducted face-to-face. FaceTime allows two iPhone -- and soon, next-generation iPad and iPod Touch -- users to have a streaming video and audio conversation while both are connected to a wireless network. What do you think?

Work 97

Work Second Life Laptop Audio 97

Qgiv

NOVEMBER 13, 2023

Your team can create specific donor profiles and find similar traits between your supporters that allow you to provide more personalized interactions for each donor segment. Volunteers and event attendees can provide further data through registration, conversations, and surveys as well. How can your organization use donor segments?

Effective 109

Effective Donor Guide Social Media 109

Museum 2.0

JANUARY 2, 2013

The people who produce the programming or who have the relationships produce the messaging, so the conversations are authentic and personal. Curators and front desk staff blog about their interactions with objects and visitors. As director, I post, tweet, and talk with visitors along with the rest of my team. We started.

Job 51

Job Marketing Difference Museum 51