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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

To make the most of new features, nonprofits must know how to create and track conversions in GA4. Setting up conversion tracking is also essential for nonprofits to maximise their Google Ad Grant. This can be achieved by tracking the source of sessions and users with UTMs & setting up Conversions for important events in GA4.

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A New Power Couple—Humans Plus Bots Deliver Member Delight

.orgSource

What could be more personal than a good old-fashioned conversation? Post-pandemic, we’re seeing more businesses realize the value of conversational marketing, or actually talking with their customers and letting them respond. Consider this—the typical sales funnel puts a conversation at the end of multiple one-way interactions.

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Using reinforcement learning for dynamic planning in open-ended conversations

Google Research AI blog

Posted by Deborah Cohen, Staff Research Scientist, and Craig Boutilier, Principal Scientist, Google Research As virtual assistants become ubiquitous, users increasingly interact with them to learn about new topics or obtain recommendations and expect them to deliver capabilities beyond narrow dialogues of one or two turns.

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RAG-Enhanced Conversational AI: A Comprehensive Guide

Forum One

One of the main areas that has seen renewed interest due to enhanced capabilities is chatbots and conversational AI. This in turn enables conversational AI and advanced chatbot applications that produce highly contextual and informed responses for users based on custom data models and sources.

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As Amazon Smile Program Shuts Down, Smile Even Bigger With 5 Essential Sustainable Fundraising Strategies

NonProfit PRO

Join Barbara O’Reilly, CFRE, and guest fundraising expert panelists, including Mackenzie Burckbuchler from Double the Donation, for a highly interactive, panel conversation webinar, on Thursday, March 30th at 2pm ET, and smile your way to real success with way better sustainable, year-round fundraising strategies.

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How I’ve Overcome the Challenges of Daily Administrative Efforts & Fundraising Initiatives

NonProfit PRO

Register Today and join us for this highly interactive conversational webinar to hear directly from Pat Burke, Director of Finance and Administration at the Jewish Federation and Foundation of Northeast Florida about how he has overcome the challenges he faced, as do many other organizations, with daily administrative efforts and fundraising initiatives. (..)

Challenge 246
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Register for “Pushing Beyond the Donation Envelope for Faith Based Fundraising Success”

NonProfit PRO

Join us for this highly interactive, panel conversation webinar to gain valuable insights and advice from faith-based fundraising experts, including Dan Kearns, Executive Director for the Society of St.