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How Nonprofits Can Use Behavioral Science to Engage Supporters on Social Media

Nonprofit Tech for Good

Furthermore, when people participate in your campaign on social media, they leave behind digital traces, which gives you an opportunity to identify and engage them through conversations. Jude Children’s Research Hospital is an organization that has found creative ways to build community and fundraise on social media.

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American Red Cross Sued Claiming Haitian Relief Funds Misused

The NonProfit Times

Instead, significant portions of these funds were diverted for personal gain and administrative overhead, leaving the intended beneficiaries in Haiti to continue enduring hunger, poverty, and despair.”

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Maximizing Impact and Visibility with Google Ad Grants for Nonprofit Growth

sgEngage

Good: “Help fight hunger in your community! ” Monitor Performance Regularly: Track key metrics like CTR and conversion rates, making adjustments as needed to maintain compliance and optimize results. Craft Compelling Ad Copy: Write clear, concise, and action-oriented ads that encourage users to engage with your site.

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[Reflection] Mashable #sgsGLOBAL: How Do We Get From Collective Conversation To Action To Impact?

Beth's Blog: How Nonprofits Can Use Social Media

The event was designed for the Mashable audience, a younger and social media savvy group that has the hunger and capacity to consumer a lot of content as well as do good in the world. Getting from Collective Conversation to Impact. Right now from the Social Good Global Conversation in Oman.

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Great reads from around the web on June 15th

Amy Sample Ward

I come across so many great conversations, ideas, and resources all over the web every day. You can join the conversations in the comments, or click through to the original posts to find what others are saying. They work in tandem with a nationwide network of member food banks in the fight to end hunger.

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Zoetica Salon Summary: Feeding America’s Social Media Measurement Strategy

Beth's Blog: How Nonprofits Can Use Social Media

I thought it would useful to have a more in-depth conversation in the Zoetica Salon with Dan so we could delve into KPIs for social media. The conversation was fast and intense on Facebook, so that’s why I’m taking the time to summarize out here.

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The Power of the Email Address

TechImpact

Try using a unique address that will help you track those conversions. Whether it’s to build a new playground in the park, or to end hunger in another country, a petition is one of the most shareable things online. Social media matters here, too. Facebook has a built-in email capture widget that, when turned on, can bay dividends.

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