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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

To make the most of new features, nonprofits must know how to create and track conversions in GA4. Setting up conversion tracking is also essential for nonprofits to maximise their Google Ad Grant. This can be achieved by tracking the source of sessions and users with UTMs & setting up Conversions for important events in GA4.

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How to Lead with Courage: A Conversation with Satonya Fair

sgEngage

In our conversation with Satonya, she shared these five tips for leading with courage as the philanthropic industry continues to change. Look outside your traditional peer group to find partners who can bring new tools, ideas, and technology to your work. Yes, this will include vendors.

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Challenging Conversations—Tackling Risk

.orgSource

Financial managers make understanding the group’s risk tolerance a defining component of their strategy. These conversations are limited to bottom-line issues. For some groups that disruption also offered seeds of opportunity. The conversation can easily devolve into unproductive speculation. No one was exempt.

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4 Tips to Increase Conversions on Your Online Giving Page

Nonprofit Tech for Good

In the process of coming up with a nice design and captivating storytelling to capture potential supporters, you may be overlooking a few fundamental and truly effective steps to boost conversions on your online donation page. Here are our 4 proven ways to improve your online giving page so you can bring in more donations.

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International Leadership, Women’s Issues, and Branding—A Conversation With Allison K. Summers, CAE

.orgSource

Our discussion about the Summit Award launched a wide-ranging conversation. The recognition, the program’s success, and its critical mission are badges of accomplishment for the group. As the executive director, you facilitate an International group that is service-oriented and driven by women. Women who join Zonta are doers.

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Facebook partner admits to eavesdropping on conversations via phone mics for ad targeting

TechSpot

A pitch deck from Cox Media Group (CMG), seen by 404 Media, states that the marketing firm uses its AI-powered Active Listening software to capture real-time data by listening to phone users' conversations. The slide adds that advertising clients can pair the gathered voice data with behavioral data to target. Read Entire Article

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WhatsApp is reportedly developing reply threads

Engadget

The new update would instead show every message in the thread in one place, making the flow of conversation clearer. WABetaInfo The update is currently under development, but should be available in individual or group chats, communities and channels.

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