NTEN

MAY 17, 2011

Being new to this, we also had to determine how to measure the return on investment (ROI) of our ad buys, to help guide our efforts in the future. Here's a step-by-step guide on how we calculated that with the help of Google Analytics. Essentially, you just need to know what page on your website constitutes a conversion.)

ROI 91

ROI Linkedin Online Google 91

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

This month’s theme was measurement – here’s a summary of the month’s learnings: Measurement Approaches. Many nonprofits often address measurement at the end of a project or program or fiscal year, but by putting it first it enables organizations to build a thoughtful strategy. Measurement Challenges.

Summary 94

Summary Social Media Measure Media 94

Nonprofits Source

MAY 15, 2024

The higher your business ranks in Google search results, the more likely people are to visit your website and invest in your products or services. Here is an example of how and omnichannel campaign would look: Discovery: A client uses Google to search for a pet trainer in their area, and one of your paid ads is listed as the top result.

Map 52

Map Digital Business Marketing 52

DNL OmniMedia

MAY 25, 2022

We offer a number of analytics-related services including web analysis, strategic planning, digital measurement and testing, and data reporting and visualizations, so we can certainly assist your team. In order to optimize your site to receive the most traffic (and conversions), pay attention to how your site is currently performing.

Analytics 52

Analytics Org Adwords Metrics 52

Amy Sample Ward

AUGUST 23, 2011

I come across so many great conversations, ideas, and resources all over the web every day. You can join the conversations in the comments, or click through to the original posts to find what others are saying. Security is a very important factor here, and it will be a mix of existing security measurements (e.g.

Web 135

Web New York City Detroit Map 135

Whole Whale

SEPTEMBER 22, 2020

Be careful with these types of contests as the motivation behind joining the email list may not be as aligned with the organization, and can lead to lower donation conversions as well as higher unsubscribes. In-kind: Google Ad Grant. Here are some awesome campaign ideas for the Google Grant. Forward to a friend.

Ideas 98

Ideas Donor Work Online 98

Qgiv

SEPTEMBER 2, 2024

That’s why it’s essential to carefully choose the right software solutions to support your operations–the right tool can drive a high ROI for your fundraising efforts. This nonprofit software provides you with data on your supporters’ preferences to help you facilitate meaningful conversations about fundraising.

Software 98

Software Effective Nonprofit Collaboration 98

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? This requires engaging in a conversation. And you shared them!

ROI 91

ROI Examples Results Social Media 91

Bloomerang

NOVEMBER 28, 2023

With this functionality, donors can tap their credit card, Apple Pay, or Google Pay digital wallet onto a mobile device and have their gift processed through the Bloomerang mobile app. PayPal Best for: Nonprofits looking for a payment processor that prioritizes digital conversions. per transaction. fee per transaction.

Process 88

Process Paypal Method Nonprofit 88

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Share Your Story: ROI, Social Media, Nonprofits. tags: nonprofits roi ). Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." And, it also includes measurement - not just qualitative information. Use of metrics to measure your results.

ROI 50

ROI Social Media Slides NTEN 50

NonProfit Hub

MAY 17, 2021

.” Peter Ross | How to Measure the ROI of Your Marketing Strategies. With a keen focus on return on investment (ROI) and key performance indicators (KPI), he helped us examine four areas that are relevant to every modern nonprofit: Cost per Visitor (CPV). Web-to-Lead Conversion Rate. Web-to-Lead Conversion Rate.

Causes 56

Causes Time ROI Influence 56

Allegiance Group

JUNE 13, 2024

Personalization has many benefits, from enhancing supporters’ experiences with your nonprofit to improving conversion rates and engagement. Google Ads ), and understanding tracked data. Think of these as mini, measurable targets that help you inch closer to achieving your more ambitious goals.

Marketing 52

Marketing Analysis Nonprofit Audience 52

Nonprofit Tech for Good

DECEMBER 20, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Dupe: Our organization has literally just started tracking ROI for using these tools by way of campaigns. Also, we use Google analytics to track where our website visitors are coming from and where they go after that.

Social Media 189

Social Media Foundation Examples Media 189

Media Cause

JUNE 28, 2021

Whether your goal is to drive traffic, acquire leads, get donations or even gain learnings, having a defined why for your campaign will help you plan for, and ultimately measure, success. If your goal is conversions, Facebook and Search Ads might be a better fit. For a small retargeting campaign, Google Display Network might be a fit.

Practice 59

Practice Audio Nonprofit Search 59

Bloomerang

JUNE 14, 2021

The conversation must be reset, moving away from how do we do this to why are we going to do this and finally to how do we build from there ? How was the ROI? . Google Analytics can help you learn what donors care about via the web pages they land on, articles they open, and links they click. AC = After COVID.

Digital 123

Digital Strategy Nonprofit Phase 123

Forum One

MARCH 29, 2010

Two thirds of those searchers use Google over any other search engine. What if you could make sure when a user types in a search query to Google, your site was at the top of the list? Well, with Google AdWords you can. Here are eight things every nonprofit should pay attention to before setting up their Google AdWords account.

Adwords 70

Adwords Google Search Test 70

Care2

OCTOBER 13, 2008

Nonprofits take note: Google Analytics software application has shattered previous barriers to analyzing and optimizing websites. If that sounds too promotional, as if Google paid me to say it (they didn't), well, sorry, but it's true. And it's relevant. It's easy to use and the support staff is very helpful and responsive. ".

Analytics 45

Analytics Track Google Websites 45

Forum One

JULY 13, 2021

One of the most common implications of Apple’s change is a reduction in Google Analytics’ ability to report on new and returning visitors. Google Analytics utilizes first-party cookies, so it won’t be impacted by the wider trend of blocking third-party cookies. Decreased ROI on ad spending.

Impact 46

Impact Organization Track Analytics 46

AccelEvents

NOVEMBER 5, 2020

Clear Analytics for Tracking Audience Funnels, Lead Retrieval and Conversion, and ROI Measurement. In particular, event planning software will be able to track lead funnels, audience metrics, support lead conversion for those exhibitors or session presenters, and capitalize on sponsorships. Google Analytics.

Software 83

Software Virtual Integration Analytics 83

Care2

JANUARY 6, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Google Analytics has proven particularly helpful for content-based sites and commerce sites.

Analytics 54

Analytics Google Social Media Websites 54

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 8, 2010

The Conversational Keynote: Room Configuration Is Key. I’m working on perfecting the conversational keynote. The space where I gave my keynote in Toronto is well designed designed for conversational keynote format. This made it easy for me to get off the stage and wander into the audience to engage them in conversation.

Conference 91

Conference Charity Org Slides 91

Amy Sample Ward

JUNE 6, 2012

I come across so many great conversations, ideas, and resources all over the web every day. You can join the conversations in the comments, or click through to the original posts to find what others are saying. Here are some of the most interesting things I’ve found recently (as of June 6th).

Web 117

Web San Francisco Bookmarking Search 117

Achieve

JULY 2, 2019

s not only helps you plan ahead, but gives you a baseline to measure success against throughout the year. The conversation usually goes something like this: . Or worse…) “Well our [insert leader/board member(s)] like to see follower growth to measure success.” . Actively using Google Analytics. What are your goals?

Social Media 52

Social Media Media Hints Social 52

AccelEvents

NOVEMBER 5, 2020

Clear Analytics for Tracking Audience Funnels, Lead Retrieval and Conversion, and ROI Measurement. In particular, event planning software will be able to track lead funnels, audience metrics, support lead conversion for those exhibitors or session presenters, and capitalize on sponsorships. Google Analytics.

Software 59

Software Virtual Integration Analytics 59

Bloomerang

NOVEMBER 10, 2023

You can also take the DIY approach and analyze Zillow, real estate records, Google searches, and other public records to get an idea of your donors’ wealth capacity. In the nonprofit world, we can expect something similar, which is why we recommend trying to reach out to a potential donor eight times to get a conversation.

Gift 103

Gift Raise Guide Relationship 103

Amy Sample Ward

MAY 14, 2009

I had the great honor of moderating the panel Tools Galore in Online Communications: From Google Earth to Wiki’s and Twitter this panel will give you the nuts and bolts of the latest tools organizations can utilize to ramp up their next online campaign. A great example of using Twitter for real information exchange and for conversation.

Tools 100

Tools Tech Map Case Study 100

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 11, 2008

For the two months leading up to my brief vacation, I've been doing a lot of training and presenting - chewing on some lessons learned from the America's Giving Challenge , Social Media ROI , and Cute Dogs. How will you measure your success? Fun with Metrics: Measuring Success and ROI. How do you calculate the ROI?

Florida 50

Florida ROI Metrics Social Media 50

Amy Sample Ward

JANUARY 15, 2010

There were quite a few participants and some really great conversation. I’ve tried to pull out some of the relevant tweets from the Twitter stream to help follow the flow of the conversation in case you missed it. zerostrategist : Google / China comes to mind! does growing an email list count? Are we closer 2 our goals?

Campaign 108

Campaign Org Social Media Measure 108

NTEN

OCTOBER 6, 2011

Are you conversational, formal, academic, cutesy? It’s never too late to start, and you’ll find that nailing your content will have a huge impact on your site analytics and conversions. Having strong, strategically designed content will maximize your web presence and provide a larger ROI. Additionally, figure out how to say it.

Content 83

Content Strategy Question Calendar 83

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 25, 2007

Through demos of free tools such as AWStats and Google Analytics, we'll look at what these tools can tell you about your site. Over the past six months, I've been doing some writing on metrics/analytics in general and Google Analytics in particular. Methods for listening to conversations off-blog and outside my media.

Analytics 50

Analytics Web Metrics ROI 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. Twitter is the Second Highest Referral After Google. Social Media ROI: Compare With Paper. Blogging Behind the Nonprofit Firewall: ROI Approach. Measuring the Value of Your Blog. Twitter Demographics.

ROI 50

ROI Widget Cambodia Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

JULY 22, 2009

Collaboration can happen at three levels: conversation, co-creation and collective action. As consumers and curators engage with compelling content, the content becomes the center of conversations. Conversations create buzz, which is how ideas tip, become viral. Wikis are a perfect example of co-creation. The Third C: Community.

Social Media 107

Social Media Media Social Aggregator 107

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

NpTech Conversations Convio Opens Up API Jason at DIA summarizes the posts and the bigs news in the nptech field this last week - Convio Releases An Open API. Nonprofit Social Media ROI and Adoption Issues The meme of the last week continues with a look at specific metrics like engagement.

Convio 50

Convio API Nptech Summary 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

Source: A New Model for Social Media (and Traditional) Measurement.     A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "     Reader engagement consists of metrics for: Conversation (commenting).   Do you need it?

Metrics 71

Metrics Bookmarking Analysis Feeds 71

AccelEvents

DECEMBER 17, 2020

Measuring the success of your event is a key step in evaluating your effectiveness and determining which elements of your event worked well and which came up a little short. . But, how do you measure the success of a virtual event? KPIs to Measure Virtual Event Success. Here are just a few KPIs that can shed some light: 1.

Virtual 52

Virtual Measure Registration Sponsor 52

AccelEvents

DECEMBER 17, 2020

Measuring the success of your event is a key step in evaluating your effectiveness and determining which elements of your event worked well and which came up a little short. . But, how do you measure the success of a virtual event? KPIs to Measure Virtual Event Success. Here are just a few KPIs that can shed some light: 1.

Virtual 52

Virtual Measure Registration Sponsor 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 5, 2009

I'm also using this for the upcoming WeAreMedia Workshop in San Francisco which has a section on experiments and measurement. As Wendy Harman, Red Cross Social Media Manager, observes, "When Katrina hit, we knew people are talking but we’re not listening to conversation. Combine with other measures and qualitative data.

Story 72

Story Learning Organization Social Media 72