Nonprofit Tech for Good

OCTOBER 29, 2022

Boost conversion for mobile traffic by making it clear that you offer the mobile payment they want to use. Nonprofits saw mobile conversion improve by more than 2 points after activating Venmo on Classy Pay in 2022. Elevate different gift amounts and frequencies to be accessible for varied financial situations. People like easy.

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Giving Donation Donor Gift 327

sgEngage

OCTOBER 21, 2024

It’s every major gift officer’s nightmare scenario:You’re at a donor event, making small talk with an attendee you have never met before, and you’re struggling to come up with something to talk about. You quickly jump into easy conversation with them, and you pat yourself on the back for cultivating and engaging with this important donor.

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Donor Research Gift Relationship 98

Bloomerang

NOVEMBER 21, 2024

What was our average gift amount? What was our retention rate year over year? Test all buttons, links, post-gift email auto-responders, and landing pages on desktop and mobile devices. November 11-20 Train all staff to handle last-minute donor requests, like processing gifts online or accepting stock gifts.

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Calendar Fundraising Gift Social Media 111

Bloomerang

JANUARY 14, 2025

That way, an email recipient must only click on that button and confirm their donation to give that specific gift amount to your organization. Researchers recommend focusing your messaging on how the potential donor could help another person or group through their gift.

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Mobile Giving Guide Nonprofit 105

Nonprofit Tech for Good

OCTOBER 11, 2024

As nonprofit social media managers , we have to be thinking about conversions. Conversions are simply marketing objectives for your audience to complete, such as subscribing to a mailing list or making a donation. And the way to increase conversions? But when you DO ask for a gift, make it incredibly easy to complete.

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Social Media Donor Media Social 295

Nonprofit Tech for Good

JANUARY 24, 2021

By Laura Bucher , Storyteller at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. Now your team can boost your open rates to 37% just by adding video! 6) Secure matching gifts for your next fundraising campaign. 7) Invite your donors to shop for good. The best part?

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Donor Ideas Social Nonprofit 334

Nonprofit Tech for Good

SEPTEMBER 20, 2018

2) Only 14% of organizations prompt one-time donors to upgrade to a recurring gift during the donation process. Let me explain this one a bit, because I’m not just talking about having a checkbox on your donation page to make a gift recurring. If they wanted to give a recurring gift, they would’ve just clicked the checkbox.”.

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Stats Giving Fundraising Gift 253

Nonprofit Tech for Good

NOVEMBER 15, 2019

There is a higher website conversion rate and donors stay on the website longer because of more opportunities to engage with the software. Kindful places a heavy focus on data, giving the user access to donors’ giving history, wealth details, and rating for likelihood to give. Bloomerang is super conversion friendly.

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Relationship Software Management Nonprofit 240

sgEngage

NOVEMBER 20, 2024

In this post, you’ll learn why diversifying your funding matters and get tips and ideas for starting the conversation with your counterparts in development. This could include event sponsorship, volunteer opportunities for employees, or matching gift campaigns. Tell a compelling story that pulls at the heartstrings.

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Professional Fund Model Build 98

Bloomerang

FEBRUARY 5, 2024

Personal acknowledgments, impact reporting, and a strong monthly giving program are some of the cornerstones to a high donor retention rate. But there’s one unsung strategy that can elevate your donor retention rates, while expanding mid-level and major giving: multi-year gift agreements.

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Retention Gift Donor Pledge 119

Nonprofit Tech for Good

DECEMBER 19, 2022

The nonprofit sector needs to have an honest conversation about the effectiveness of social media. What is your engagement rate? Like organic reach, engagement rates are at an all-time low. Currently, the average engagement rate for nonprofits on TikTok is 7.6% and 1.95% for Instagram Reels.

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Trend Fundraising Digital Marketing 317

sgEngage

MAY 1, 2024

Here are some proven tips to streamline the donor journey, from first gift to lifelong engagement. The digital friction of taking donors off-page means they’re 8% more likely to abandon the gift-giving process. can come after the gift is processed. All the other details—phone number, physical address, etc.—can

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Gift Donor Support Donation 115

Bloomerang

DECEMBER 8, 2023

A nonprofit CEO, Dorethea, asks, “ Should I send holidays gifts to donors ?” Well, Dorethea, it depends on what type of gift and which donor segment (small, mid-size, or major givers) you have in mind. It also depends on your previous conversations or donor surveys. Dorethea was asking about sending gifts to her major donors.

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Donor Gift Donation Studies 119

Candid

OCTOBER 16, 2024

By themselves, social media appeals, fundraising letters, and other mass marketing efforts offer low conversion rates and contribute to message fatigue and information overload. This brings the listener into a uniquely powerful frame: “We don’t seek gifts. The resulting confusion and paralysis can cause low conversion rates.

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Fundraising Nonprofit Grant Language 96

Bloomerang

DECEMBER 12, 2024

By sending donors thank-you emails within 24 hours of their gifts (and ideally as soon as possible), you can demonstrate their gifts’ impact and build long-term relationships with them. Segmented messaging leaves a lasting impression on donors, leading to increased retention rates and fundraising success.

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email Marketing Guide Nonprofit 92

Bloomerang

AUGUST 12, 2021

Do you know your organization’s donor retention rate? of the donors who made a gift in 2019 made another gift in 2020. That means more than half of donors who made a gift in 2019 didn’t make another one in the following year! Because according to the FEP, the 2020 repeat donor retention rate was 59.6%—whereas

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Retention Donor Rate Issue 116

Nonprofit Tech for Good

JANUARY 16, 2022

When you’re able to set the stage with analytics and donor attributes – like their wealth rating, public giving records, and personal interests – you can strengthen your understanding of each donor segment, and position your asks to speak to specific audiences. In fact, you can immediately acknowledge each gift through your fundraising CRM.

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Fundraising Strategy Nonprofit Social Media 273

Bloomerang

NOVEMBER 10, 2023

To secure the support of these crucial donors, your nonprofit needs to build a robust major gifts fundraising strategy. Because major gifts are so large, it requires time and dedication to cultivate and acquire more of these donations. Why are major gifts so important for nonprofits? What is a major gift? billion in 2022.

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Gift Guide Raise Donor 111

Bloomerang

OCTOBER 16, 2023

What if there was one thing you can do right now to ensure your fundraising success and boost year-end gifts? It should sound like a conversation (not like a thank-you script a robot might write). I want you to know the impact of your gift this year. Texts have a 98% open rate. Thank you for helping homebound seniors.

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Gift Script Donor Volunteer 122

Qgiv

DECEMBER 10, 2024

Donation request letters, whether sent via email or direct mail, are one of the most effective ways to reach donors and solicit gifts. Plus, these campaigns see average response rates of 5.3%. Storytelling connects donors to your mission and introduces them to the people theyll help with their gifts.

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Template Donation Help Raise 98

Nonprofit Tech for Good

FEBRUARY 22, 2021

Click-through rates (CTRs) below 5% for the month. Smart bidding (less effective, but more hands-off) unless you have set up valid conversion tracking. A call to action, whether it’s signing up for something or filling out a form, in order to track conversions. Accounts with CTRs below this will eventually be deactivated.

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Grant Google Online Hints 328

Neon CRM

MAY 22, 2023

By extension, it’s also one of the most impactful ways that an organization can promote matching gift opportunities to its audience. The same is true for matching gift emails⁠. In fact, matching gift emails sent in the first 24 hours after a donation result in 2-3 times higher than the average nonprofit email open rate !

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Gift email Results Donor 97

Get Fully Funded

DECEMBER 17, 2024

Nonprofits have a conversion problem. The data speaks for itselfaccording to the M+R Benchmarks 2024 report : Of desktop users who made their way to a nonprofits main donation page, only 16% completed a gift. For mobile users, the primary donation page conversion rate was just 10%. Add a matching gift search tool.

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Donation Process Online Tips 52

Nonprofit Tech for Good

OCTOBER 4, 2019

In 2020, these steps will be a response to certain trends and conversations you’ve likely caught wind of over the last few years. The Rise of Giving Experiences and Conversations About Sustainable Impact. Though the notorious Pineapple Fund was a fleeting effort, blockchain is still very much a part of social good conversations.

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Trend Fundraising Philanthropy Donor 271

Bloomerang

JANUARY 22, 2025

Early planning gives you the opportunity to: Lock in early-bird rates for venues, travel, and accommodations. A smooth, stress-free event sets the stage for productive conversations and meaningful outcomes. The key to success lies in giving yourself the gift of time. Negotiate better deals with vendors.

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Tips Facilitation Calendar Interview 115

Double the Donation

JUNE 15, 2021

This duo has come together to provide an automated matching gift solution to their nonprofit clients – helping these organizations target the 18 million individuals who qualify for employer matching gift programs. Activate in Seconds and Start Raising More from Matching Gifts!

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Gift Donation Donor WordPress 95

Whole Whale

APRIL 1, 2025

ENGAGED: Inspiring the First (or Next) Gift Your goal: Nurture your supporters to make giving easy, compelling, and timely. How are you thanking your donors and helping them understand the value of their gift? Do this instead: Treat every gift like the start of a relationship, not the end.

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Strategy Fundraising Guide Nonprofit 52

Allegiance Group

JANUARY 28, 2025

However, a single gift doesnt necessarily imply a deep-seated concern for the issues you aim to solve. Say you run an animal shelter and offer address labels as an incentive for someone to make a first gift. The benefits vary a discount to your local art museum, a branded T-shirt, a gift card.

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Relationship Fundraising Donor Gift 52

Bloomerang

FEBRUARY 13, 2023

In their survey, they asked nonprofits what their current donor retention rate was: about 60% said they didn’t know and the rest had an average donor retention rate of 45%. On average, donor retention rates increase based on the average gift amount. For donors who give gifts under $100 the average retention rate is 25%.

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Donor Strategy Retention Help 133

Candid

FEBRUARY 5, 2025

We often see that leadership hasnt had hard conversations to determine the problems the organization will and will not tackle. This is lovely but led to many competing programs, such as holiday gift baskets, backpacks, clothing, and tutoring, leaving the organization stretched too thin.

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Nonprofit Problem Childhood Goal 62

Nonprofit Tech for Good

OCTOBER 31, 2018

Two-thirds of donors who make gifts do no research before giving. Send out a series of communications letting them know that it’s safe, secure, and easy, and that by reaching out to their family and friends, they will be able to make even a greater impact at year-end than simply making a one-time gift. We give to what we know.

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Social Media Money Media Raise 231

Candid

AUGUST 18, 2021

But when looking at the bigger picture, even more valuable benefits become clear: Higher conversion rates through better-targeted donor lists. AI can generate predictions that help you: Create highly targeted mailing lists for appeals, reducing upfront costs and increasing conversion rates.

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Course Fundraising Mail Analysis 130

Pamela Grow

FEBRUARY 11, 2025

Its an opportunity to deepen relationships, show gratitude, and keep the conversation going, turning one-time participants into lifelong supporters. Recurring Donation Rate: Tracks the percentage of donors who give regularly, showcasing the success of your efforts to secure consistent support.

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Relationship Donor Metrics Fundraising 59

CauseVox

FEBRUARY 11, 2025

In this article we will go through 7 easy steps on how to create a donation page for free, ways to optimize your page for conversions, and tips to promote your donation page to maximize contributions. Then, consider including a short mission statement or tagline that reminds donors why their gift matters.

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Donation Create Free Donor 61

CauseVox

OCTOBER 10, 2024

Study Social Media Analytics Monitor Analytics Diligently This means tracking your website and social media metrics like page views, click-through rates, and the time spent on various sections of your website and social media platforms. It’s about conversation, connection, and community. or “What would you want the world to know?”

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Social Media Media Tips Social 97

Bloomerang

JUNE 20, 2023

After a year of significant growth, online fundraising grew by a more modest 3% in 2021 , and the number of gifts increased by 5%. Share the gifts they’ve made. Enable recurring gifts Invite donors to become recurring supporters by offering a monthly donation option on your donation page.

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Fundraising Online Ideas Guide 111

sgEngage

APRIL 8, 2022

The data set included 20 million donors who gave 71 million gifts for a total of $2.9 Though the median share of donors making recurring gifts was essentially flat at 18% from 2020 to 2021, the median number of sustainers increased by 10% over the same period. Conversion from Single to Recurring Insights . billion in FY2021.

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Blackbaud Analytics Retention Donor 98