A Comprehensive Guide to Evaluating the Effectiveness of Your Nonprofit’s Google Ad Grants Campaign
Nonprofit Tech for Good
SEPTEMBER 17, 2023
After a week, review the following data points: 1) CTR (Click-Through-Rate): The CTR is the number of times your ad is clicked on after it is visible on the SERP (search engine results page). 3) Conversions : This is one of the most important metrics to analyze if you set up conversion actions in your account. Pretty cool, huh?
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