Candid

MARCH 1, 2023

A lack of standardized demographic data not only hinders our collective work to create a more equitable sector; it also requires nonprofits to take time away from their mission-driven work to respond to disparate requests by funders for this information.

Demographics 98

Demographics Social Build Green 98

Candid

OCTOBER 23, 2024

These exercises helped build our confidence, enabling us to approach fundraising conversations with authenticity and enthusiasm. Get to know your donor beyond the basics Truly understanding your donors requires going beyond demographics and giving history—and into their motivations, values, and personal stories.

Donor 105

Donor Strategy Relationship Children 105

Association Analytics

MARCH 1, 2023

For example, let’s say your association sold two products (Product A and Product B) last year that brought in the same total revenue – $20,000 each. You can see conversations grouped together by sentiment: positive, neutral, or negative. The same can happen by listening to conversations in your online community.

Associations 320

Associations Survey Data Product 320

Byte Technology

DECEMBER 15, 2021

In conversations with digital advertising agencies, they’ll admit that some clients simply throw money at them because they have a fluid budget. That makes it challenging for the agency to show adequate ROI or valuable conversions to their client when there is no strategy behind the advertising spend.

Marketing 246

Marketing Analysis ROI Goal 246

NetWits

JULY 13, 2011

The usage of hashtags and links have been widely adopted by Twitter users and can allow for remote conversations and event participation. Joining a Larger Conversation. Doing so not only supports the constituents you directly converse with but also shows the value your organization places on transparent communications.

Twitter 256

Twitter Nonprofit Social Media Press 256

Association Analytics

AUGUST 14, 2023

LLMs are meant to produce conversational human language responses. That’s why it’s important to have internal conversations about how much data your organization feels comfortable sharing and what data is proprietary and should not be used with public AI tools.

Associations 317

Associations San Diego Las Vegas North Carolina 317

Candid

NOVEMBER 20, 2024

For example, in 2010, rehabilitation counselors earned a median hourly wage of $15.55 —just enough to cover the bare-minimum costs for one adult and one school-age child. Hardship often hits certain demographic groups harder than others. By 2022, their median wage had increased by 24% to $19.23.

Community 105

Community Support Nonprofit Rate 105

Association Analytics

OCTOBER 10, 2022

By having tags in place, you can start building personas around your member’s behaviors and demographics and begin to learn what types of products and services they are interacting with and when. Let’s use email as an example. Here are examples of success metrics broken down by three common channels: List Preparation.

Analytics 169

Analytics Marketing Taxonomy Metrics 169

Candid

JUNE 24, 2024

Funders are increasingly using demographic data about the staff and leadership of the nonprofits they support to assess their impact and reach. The course provides an opportunity to learn from case studies, including the kinds of questions The California Endowment, a Demographics via Candid partner, is using the data to answer.

Demographics 59

Demographics Data Case Study Course 59

Fast Company Tech

MARCH 7, 2025

The report looks at what young consumers spent their hard-earned money on in the first quarter of 2025, noting which brands attracted the most organic conversations, either by generating online buzz or through word-of-mouth, including during big cultural moments such as the Super Bowl and holidays like Valentine’s Day.

Generation 67

Generation Demographics Conversation Celebrate 67

NTEN

APRIL 5, 2011

By Jocelyn Harmon, Director of Nonprofit Services, Care2 Unless you've been living under a barrel, you know the demographics of the U.S. Here are some key highlights from The Changing Demographics of America by Smithsonian. The changing demographics of the U.S. are changing. I encourage you to read the entire article.

Demographics 87

Demographics United States Baltimore California 87

Nonprofit Tech for Good

JANUARY 10, 2022

For the United States as one example, the organization must have filed with the IRS as a 501(c)(3) nonprofit. All accounts created after January 2018 must have conversion tracking in place in Google Ads and need to have at least one meaningful conversion per month. Use Maximize Conversions for at least one Campaign.

Grant 345

Grant Google Guide Nonprofit 345

Tableau

APRIL 22, 2022

Most conversations about climate change have a global lens. That is precisely what a trio of our Tableau Foundation partners are doing—driving local conversations about climate change. April 28, 2022. As Clayton Aldern highlights, the partnership allows “reporters to have access to the data they need when they need it.”

Conversation 98

Conversation Change Data Local 98

Tableau

APRIL 22, 2022

Most conversations about climate change have a global lens. That is precisely what a trio of our Tableau Foundation partners are doing—driving local conversations about climate change. April 28, 2022. As Clayton Aldern highlights, the partnership allows “reporters to have access to the data they need when they need it.”

Conversation 98

Conversation Change Data Local 98

Nonprofit Tech for Good

JUNE 29, 2014

See the Sierra Club’s Google+ Page to view an example of an animated.GIF being used as a cover photo. Google+ Insights will help your nonprofit get a clear understanding of what kind of content your followers engage with most as well as their demographics. What’s old is new again. Animated.GIFs are making a comeback.

Google 241

Google Practice Nonprofit Social Media 241

Association Analytics

APRIL 8, 2021

For example, your organization may have a 2021 goal of “increasing membership.” For example, knowing that you want to increase a specific type of membership can make all the difference in measurement, analysis, and strategy. What member demographics or behavior patterns would be insightful in honing your leading indicators?

Goal 192

Goal Data Articulate Analysis 192

Mashable Tech

FEBRUARY 23, 2025

What happens when entire demographics are missing from rooms where these technologies are being funded, legislated, and created. For example, our ‘How to Code an AI Chatbot from Scratch’ video is one of our best performing episodes in the Code Along series, as it’s both useful and fun.

Tech 106

Tech Job Skills Industry 106

Neon CRM

NOVEMBER 16, 2023

Are you working with new demographics? Here’s an example. Conversely, what would happen to your community without your nonprofit’s presence? Take, for example, “we do.” 10 Awesome Nonprofit Mission Statement Examples 1. If you answer yes to any of the following questions, you’re likely due for a rewrite.

Examples 95

Examples Nonprofit Donor Language 95

Nonprofit Tech for Good

NOVEMBER 13, 2023

Understand your donors’ interests, demographics, and preferences. Tip: for example, if your supporters are predominantly young families, offering items related to children’s activities, education, or family experiences can be more enticing. By doing so, you can choose prizes that appeal to them personally.

Tips 266

Tips Online Management Help 266

.orgSource

APRIL 25, 2023

Before adding talent, have a thoughtful conversation. When a manager wants to add talent, have a thoughtful conversation,” Sarah advised. For example, if you’re talking to digital natives and your IT isn’t exactly new and shiny, emphasize different benefits that appeal to this group, such as professional development and a career path.

Application 221

Application Statistics Culture Job 221

Fast Company Tech

MARCH 25, 2025

From the team behind the Masters of Scale podcast, Rapid Response features candid conversations with todays top business leaders navigating real-time challenges. I think that that’s something that often gets lost in the conversation about public radio is the overall percentage of funds that go directly to local stations.

Public 82

Public Broadcast Local Audience 82

Candid

DECEMBER 8, 2022

It’s equally full of seemingly straightforward words that can mean many different things; for example, the term “year” can mean five different things when talking about nonprofit data i Defining “BIPOC-led” is a perfect example of these issues (BIPOC stands for Black, Indigenous, and People of Color ii ).

Leadership 141

Leadership Demographics Examples Language 141

Amy Sample Ward

FEBRUARY 28, 2011

Below, I’ve shared my keynote remarks and slides and I hope you’ll share your ideas and further the conversation in the comments. What are they like: what are the demographics, the data, the stories? Libraries: The Oldest New Frontier for Innovation. The first step: Identifying your community.

Library 241

Library Community Model Collaboration 241

Forum One

JULY 15, 2021

our demographics and interest areas). is an opportunity to have meaningful and deliberate conversations that lead to greater involvement. Your email platform, for example, likely allows you to customize your messages based on: Location Topics of interest Past actions taken Other behavior history data.

Personal 107

Personal Demographics Analytics Test 107

Amy Sample Ward

OCTOBER 18, 2011

My latest contribution to the Stanford Social Innovation Review is now up – you can read it and join the conversation on the SSIR blog , or read the full post below. Beth Kanter compiled examples of the way organizations are using Facebook for specific purposes. You can now see beyond the Likes and comments on your page.

Facebook 196

Facebook Change Nonprofit Tutorial 196

Amy Sample Ward

NOVEMBER 23, 2011

My latest contribution to the Stanford Social Innovation Review is up on the opinion blog – you can read the post and join the conversation on the SSIR blog or read the full post below. So far, the demographics of Google+ skew toward American males working in technology. Community First. Who is using the platform?

Social Network 165

Social Network Network Strategy Social 165

The Verge

JUNE 23, 2020

As one popular tweet quoting the Obama example put it: “This image speaks volumes about the dangers of bias in AI.”. Data used to train AI is often skewed toward a single demographic, white men, and when a program sees data not in that demographic it performs poorly. Not coincidentally, it’s white men who dominate AI research.

Learning Tool 145

Learning Tool Tools Learning Research 145

.orgSource

JULY 10, 2023

Our books “Positioning for Success in an Era of Disruption” and “An Entrepreneurial Approach to Risk, Courage, and Transformation,” summarize those conversations. Better yet, set the example of being agile, innovative and forward-thinking—don’t wait to respond to change. Can you accurately describe your membership demographics?

Advice 170

Advice Associations Course Change 170

CauseVox

OCTOBER 10, 2024

Segmentation through demographics like age, location and interests are also helpful ways to understand your donors and create stories that will resonate with the different types of target audiences. An example of storytelling in a Raising Hope Dogs GivingTuesday social media fundraising campaign. Thoughtfully respond to their comments.

Social Media 97

Social Media Media Social Tips 97

Candid

FEBRUARY 15, 2023

For example, there are differences of opinion as to how much BIPOC representation is needed to be considered “in power” (e.g., as well as how the majority is calculated (for example, do you calculate 51% across all individual leaders or 51% of the individuals within each type of leadership role?). Community members?).

Measure 98

Measure Demographics Leadership Roles 98

Amy Sample Ward

SEPTEMBER 15, 2009

This post shows a great example of being transparent with your community, and taking advantage of bad situations to build trust, and reinforce the avenues for helping keep the site safe. This example can be applied to many situations, whether it's malicious comments on a blog, bad behavior in a forum, etc.

Web 105

Web Social Media Philanthropy Bookmarking 105

Candid

AUGUST 5, 2024

They also offer resources for parents and teachers to facilitate these important conversations. This strategic use of market research led to an increase in conversions, enabling the organization to generate more funds and expand their reach. Analyze data such as donor, volunteer, and beneficiary demographics and giving patterns.

Research 110

Research Impact Tips Marketing 110

sgEngage

SEPTEMBER 4, 2023

From gathering demographic data to understanding your grantees’ experiences, grantmaking organizations have been working through many multifaceted conundrums this year. She will discuss insights from our own research and discovery programs on the grantee experience, as well as conversations we’re listening to in the wider philanthropic space.

Blackbaud 105

Blackbaud Demographics Denver Case Study 105

The Next Web

FEBRUARY 18, 2014

If you’re a B2B for example, your approach could be posting a link to your eBook with a call to action and an image on your LinkedIn company page to encourage more relevant subscribers sign up for your email list and download your informative resource. Include an email sign-up form or link to one in your bio.

Social Media 148

Social Media email Media Social 148

Nonprofit Tech for Good

MAY 25, 2024

2) Segmented Communication Nonprofits can segment their donor and supporter lists based on various criteria such as donation history, demographics, and interests. Open rates , click-through rates , conversion rates , and other metrics measure the effectiveness of your fundraising efforts. Test both!

Marketing 208

Marketing Fundraising Nonprofit Social Media 208

sgEngage

JULY 22, 2024

For example, you may have several different grants, but if some of them are backed by federal funds, either directly or as pass-throughs, you could be vulnerable to federal budget cuts that affect your sector. Ready to have these ROI conversations with your team but don’t know where to start? What would be your backup plan?

Arts 97

Arts Culture Stream Management 97

Amy Sample Ward

NOVEMBER 5, 2009

My latest post for the Stanford Social Innovation Review is up and I hope you’ll dive into the conversation with me! For example, what will happen to the content, the communications, the information? It also skews the idea that organizations can focus energy where their communities already are.

Myspace 158

Myspace Technology Causes Social Network 158