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Reaching Gen Z on social media: Expert advice vs. Gen Z opinion

Candid

But other suggestions, like using pop culture slang and memes to catch Gen Z’s shorter attention span, feel a little off. As I dug into the advice, I couldn’t help but reflect on the way I engage with nonprofit social media: Is the use of humor and short-form video crucial for brands to grab my attention?

Advice 88
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Creating a Fundraising Culture in Your Nonprofit

Greater Giving

If that’s the case, it may be time to create a “culture of fundraising” within your nonprofit. What is a culture of fundraising? Developing a strong fundraising culture within your organization creates the mindset that guides every interaction your team has with donors and strengthens the commitment they have to your mission.

Culture 94
professionals

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Opening the Kimono on Beth's Blog: A Day in the Life of Nonprofit Social Media Strategists and Transparency

Beth's Blog: How Nonprofits Can Use Social Media

Out of all last week's conversation on nonprofit movement building one quote stuck in my head. It's from the mini case study about Planned Parenthood where Cecile Richards said, "Confidentiality is a big part of our institution's culture. And, as you know being successful with social media is the opposite of that."

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Memejacking: Does Your Nonprofit Dare?

Tech Soup

When a question about the color of a dress went viral, several nonprofits joined the conversation to help their messages spread along the viral wave. Within days, hundreds of millions of clicks, reblogs, tweets, shares, and media stories, including a key Buzzfeed post , carried the argument around the Internet to every country in the world.

Meme 36
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7 Practical Tips for Engagement with a Higher Purpose On Social

Beth's Blog: How Nonprofits Can Use Social Media

I am leading a #Nettalks Webinar on “ Leveraging Social Media to Engagement and Inspire Alumni Networks ” at 2 PM EST today. On Monday, I shared a post about some network and strategy concepts. Conversation starters that link alumni to the current school experience can spark tons of engagement. ” 3.

Practice 109
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The Heart and Soul of Lean Impact: A/B Testing Experiments and Validated Learning

Beth's Blog: How Nonprofits Can Use Social Media

Here are the simple rules for nonprofit marketers as explained in this article in Social Media Today : Start with a hypothesis. You are most likely to be testing email , social media , mobile, web site , and landing pages (fundraising, etc). It’s a subjective and culturally influenced unconscious and involuntary response.

Test 117
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Book Review: The Imagination Gap

Beth's Blog: How Nonprofits Can Use Social Media

Brian talks about how popularity of “failing” has faded from our conversations over the past few years. While the decline of failure as a meme may be linked to a downturn in the economy or an increase in political rancor, Brian says that the reason is that we’ve gotten lazy and stopped using our imagination.

Review 69