Nonprofit Tech for Good

JULY 9, 2023

To make the most of new features, nonprofits must know how to create and track conversions in GA4. Setting up conversion tracking is also essential for nonprofits to maximise their Google Ad Grant. This can be achieved by tracking the source of sessions and users with UTMs & setting up Conversions for important events in GA4.

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NonProfit PRO

MAY 8, 2024

Start a conversation with your account manager today! The team at AWS for Nonprofits exists to support the unique needs of nonprofit leaders like you. From security, to digital experience, to charting your Generative AI journey, your AWS Account Executive (a free resource) exists to support you.

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Generation Conversation Chart Guide 228

NonProfit PRO

JUNE 27, 2023

Let’s dive into the marketing funnel to learn how to drive donor awareness, engagement, and conversions using CTV. Connected TV is a growing form of advertising for nonprofits that encompasses a variety of long-form video content played when you watch content through streaming providers.

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Awareness Conversation Organization Stream 264

NonProfit PRO

SEPTEMBER 5, 2024

DonorDrive unveiled 20 product enhancements to help nonprofits increase revenue from individual giving, peer-to-peer fundraising, and more.

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Conversation Product Fundraising Giving 246

NonProfit PRO

JUNE 27, 2023

Let’s dive into the marketing funnel to learn how to drive donor awareness, engagement, and conversions using CTV. Connected TV is a growing form of advertising for nonprofits that encompasses a variety of long-form video content played when you watch content through streaming providers.

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Awareness Conversation Organization Stream 244

.orgSource

JUNE 5, 2023

Our discussion about the Summit Award launched a wide-ranging conversation. When I asked her where she likes to begin those conversations she said, “I usually start by asking what delightful things they deliver to the world.” The post <strong>International Leadership, Women’s Issues, and Branding—A Conversation With Allison K.

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International Conversation Issue Leadership 221

NonProfit PRO

OCTOBER 2, 2023

Solving today’s most pressing challenges requires innovation, collaboration and disruption. Nonprofits of all sizes are embracing that as an opportunity, using the AWS cloud to increase support, expand awareness, and advance mission impact locally and globally. Join us for the inaugural Fundraising.AI

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2024

I was thrilled to have a conversation with Devi Thomas from Microsoft Philanthropies. And because they use natural language processing, it makes it easier to use because you can have a conversation versus navigating menus. The post Recap: Nonprofits & AI – A Conversation with Devi Thomas first appeared on Beth Kanter.

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Charity Village

NOVEMBER 7, 2024

Interested in learning more about preparing for a difficult workplace conversation? Conversation failures are costly in […] The post 4 tips to prepare for a difficult conversation appeared first on CharityVillage. Check out the webinar CharityVillage hosted with Sarah Albo, Founder of Novel HR, click here.

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Conversation Tips Skills Hosting 110

.orgSource

NOVEMBER 15, 2022

During those conversations, […]. It’s a silent partner in our work; and if things aren’t going well, that uncooperative software platform often takes the wrap. My business revolves around digital initiatives. When people call me to discuss a new purchase, I ask lots of questions.

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Technology Conversation Software Digital 415

.orgSource

OCTOBER 1, 2023

What could be more personal than a good old-fashioned conversation? Post-pandemic, we’re seeing more businesses realize the value of conversational marketing, or actually talking with their customers and letting them respond. Consider this—the typical sales funnel puts a conversation at the end of multiple one-way interactions.

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Las Vegas Conversation Cancer Offline 251

Nonprofit Tech for Good

JULY 13, 2020

Posting without a mindfulness of the trending topics and conversations can cause organizations to appear insensitive and tone-deaf. The current social media environment has caused non-profit marketers to re-evaluate their content aware of the acute conversations being had on every channel, at a global level.

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Nonprofit Tech for Good

MAY 18, 2020

However, one area to note is that you must have conversion tracking set up as part of the application process. Have set up one or more “Goals” within Google Analytics for valuable actions that users can perform on your website (we will discuss this further in the “Conversion Tracking” section below) . Google Grant Conversion Tracking.

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Nonprofit Tech for Good

JANUARY 10, 2022

All accounts created after January 2018 must have conversion tracking in place in Google Ads and need to have at least one meaningful conversion per month. You should set up the conversion in Google Analytics and import it into Google Ads. Use Maximize Conversions for at least one Campaign. Use Lots of Keywords.

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Google Grant Guide Nonprofit 341

Nonprofit Tech for Good

SEPTEMBER 17, 2023

3) Conversions : This is one of the most important metrics to analyze if you set up conversion actions in your account. For example, if you set up a conversion action for when someone donates to your nonprofit, you will be able to see the campaign, ad group, keyword, search term, and ad copy that led to that conversion!

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Google Evaluation Grant Campaign 270

The Fundraising Authority

DECEMBER 10, 2022

As fundraisers, we need to be carrying on a constant conversation with our donors. Sometimes this conversation happens in person or on the phone. No matter how we are carrying on the conversation, a dialog like this without stories becomes stale and ultimately boring.

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Story Work Storytelling Fundraising 350

NonProfit PRO

FEBRUARY 1, 2023

It can hold a conversation, answer questions and create eerily accurate written statements. In November, a new online artificial intelligence (AI) program called ChatGPT was released in a free test mode. It reminded me of an old saying, “If you don’t want to be replaced by a robot, stop behaving like one.”

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Problem Donor Test Conversation 312

Byte Technology

DECEMBER 15, 2021

In conversations with digital advertising agencies, they’ll admit that some clients simply throw money at them because they have a fluid budget. That makes it challenging for the agency to show adequate ROI or valuable conversions to their client when there is no strategy behind the advertising spend.

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Marketing Analysis ROI Picture 246

Nonprofit Tech for Good

APRIL 2, 2020

2) Conversion Rates. The mention of conversion rates often makes nonprofit pros cringe, because it sounds technical, like some jargon a marketer would use. By increasing your conversion rate to 1.5% Focusing on your conversion rate is one of the few things you can do that can truly multiply your results. 3) Engagement.

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Metrics Digital Marketing Retention 304

NonProfit PRO

MAY 6, 2024

Good copywriting is informal and conversational, which helps engage donors. However, there are three rules that must not be broken.

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Conversation Fundraising Donor Help 263

NonProfit PRO

OCTOBER 27, 2022

The word “recession” is coming up more and more in nonprofit conversations. Unfortunately, this is a time when people and institutions have less disposable income, meaning nonprofits often receive fewer donations and may struggle to keep their charities running.

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Tips Fundraising Charity Conversation 296

NonProfit PRO

NOVEMBER 17, 2021

But as our national conversation about the impact of race in every facet of America continues, employees are seeking inclusive workplaces that allow for them to show up authentically, bringing their passions and desire to make a social impact into their day-to-day work.

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Byte Technology

JULY 16, 2021

Web download speeds and overall performance are an evolving science, and record shows that as little as milliseconds can make a massive difference in customer’s behaviors and impact sales conversions. . With us, you can have full peace of mind that you are increasing conversions to your website, and your website is engaging customers.

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Nonprofit Tech for Good

OCTOBER 11, 2024

As nonprofit social media managers , we have to be thinking about conversions. Conversions are simply marketing objectives for your audience to complete, such as subscribing to a mailing list or making a donation. And the way to increase conversions? 3) Make it frictionless. Make the entire process frictionless.

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Social Media Media Donor Social 293

NonProfit PRO

JUNE 30, 2022

Applying traditional cultivation and coaching methods via in-channel conversations, nonprofits are raising revenue, driving repeat action, and nurturing relationships with new supporters. There are new ways to engage supporters using Facebook and Instagram messenger, where supporters never leave the platform.

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Content Influence Giving Method 278

NonProfit PRO

SEPTEMBER 29, 2022

Strategy conversations can boil down to a simple statement: After we determine why we’re doing something, let’s vet what needs to be done. From there, the nonprofit can best figure out how it’s going to get done.

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Strategy Conversation Nonprofit Campaign 276

Nonprofit Tech for Good

MARCH 17, 2020

In many cases, it would be a much more efficient use of time to cut way back on organic posts, and instead concentrate on developing a few really effective, conversions-focused ad campaigns. . If you tell it to get conversions, it will find the people who will actually convert. . 2) Learn how to run campaigns in-house.

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Test Facebook Charity Profit 331

NonProfit PRO

DECEMBER 1, 2022

Leadership gets easier as you plan for the critical conversations you have daily. Having some phrases and questions ready will help you and your team move forward.

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Help Leadership Conversation Nonprofit 264

NonProfit PRO

FEBRUARY 15, 2023

While text messaging has remained a reliable conversion channel over the years, nonprofits are taking advantage of texting’s strong and immediate open rate to focus on retention.

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Retention Donor Channel Rate 264

NonProfit PRO

JUNE 26, 2024

Learn how to keep up with the conversation, increase your comfort level, and gain working knowledge. The Human Stack is launching AI for Anyone. This 60-minute hands-on AI training will get you using AI tools, break down concepts, define the glossary, and teach you the basics. Learn AI, not just about AI. Launching July 31.

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Train Training Teach Knowledge 245

NonProfit PRO

OCTOBER 14, 2022

Conversely, a frontline fundraiser can have no schooling, no credentials, no certifications and be an outstanding high-achieving frontline fundraiser. A frontline fundraiser can have a long list of credentials (schools attended, diplomas, certifications, etc.) and be a total failure at actually doing major gifts.

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Fundraising Gift Conversation Education 261

NonProfit PRO

AUGUST 12, 2021

The use of the word, “talking” is deliberate here because your communications should sound like a personal conversation you are having with your donor. As much as we all dislike encounters with me-focused people, we can sometimes slip into the same kind of mindset when talking with our donors in our online and offline fundraising programs.

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Offline Support Sound Conversation 264

Nonprofit Tech for Good

FEBRUARY 22, 2021

Smart bidding (less effective, but more hands-off) unless you have set up valid conversion tracking. Nonprofits might list all of their current initiatives on a single page, for example, which makes it difficult to target the campaign appropriately enough to have a successful number of conversions. character limit) available to you.

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NonProfit PRO

APRIL 25, 2022

Four remarkable leaders, whose life experiences give them inspiration and strength, share their personal stories and reflect on their leadership journeys in conversations with Fred Ali, the retired President and CEO of the Weingart Foundation, and a former nonprofit leader.

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Work Reflection Leadership Life 246

NonProfit PRO

MARCH 10, 2023

Join Barbara O’Reilly, CFRE, and guest fundraising expert panelists, including Mackenzie Burckbuchler from Double the Donation, for a highly interactive, panel conversation webinar, on Thursday, March 30th at 2pm ET, and smile your way to real success with way better sustainable, year-round fundraising strategies.

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Amazon Strategy Fundraising Program 246

NonProfit PRO

DECEMBER 17, 2021

Typically, some significant change is a catalyst for the conversation. Chapter or affiliate, disaffiliations happen for several reasons that are spoken aloud. Often the change is toward unification, streamlining in some way, or a significant program change.

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Chapter Conversation Nonprofit Change 244

Nonprofit Tech for Good

DECEMBER 28, 2020

The solution is a nimble communication platform that is comprehensive, enabling everything from one-on-one conversations to cohesive group threads. Threaded conversations, document management, and simple UI, make it easy for teams to collaborate on a grant proposal, communicate constituent needs, and even organize a lunch meet up. #5

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