Online Fundraising Contests: Effective or Digital Litter?
Care2
JULY 23, 2010
world, cause marketing contests such as Pepsi Refresh and Chase Community Giving have caused a different kind of ruckus. Because in cause marketing contests, charities and ordinary citizens are encouraged to reach out to their online networks and ask people to vote for their favorite charities. In the Web 2.0 What do you think?
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