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Social Media Contests a Big Risk for Small Non-Profits?

Wild Apricot

A tweet or status update is so easy to publish – and “Please vote” is such a small favor to ask of your social network. But as Chris Brogan points out, in The Problem with Social Only Nonprofit Campaigns,there’s a cumulative effect of all those social media requests.( It’s just a quick click, right? read more ).

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Best Practices for Contest Campaigns: AGC Lessons Learned

Wild Apricot

Lessons learned can be replicated by other non-profits, both for contest campaigns and for general social media outreach.( read more ).

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Chase Community Giving Contest: The Organizations on the Leaderboard Go Up and Down

Beth's Blog: How Nonprofits Can Use Social Media

launched a contest on Facebook. At the time, it was one of the biggest online contests thus far, open to more than 500,000 charities and offering over $5 million in prizes. (In In December, Pepsi topped that amount with its Pepsi Refresh, a contest offering $20 million in prizes and also launching this week.) . For example.

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NpTech Tag Summary: Scarcity Thinking, Social Network Fragmentation?, and Engagement Strategies

Beth's Blog: How Nonprofits Can Use Social Media

When I saw the title of this post, " I'm Engaged ," I thought he was talking about the report that The Network Centric Advocacy Blog mentions as a must-read for advocacy and communication staff called Activation Point. Social Network Fragmentation. Social network fragmentation? Social networking burnout?

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[Webinar Notes] Mobile for Good: A How-To Fundraising Webinar for Nonprofits

Nonprofit Tech for Good

Write a Mobile and Social Fundraising Strategic Plan : - Overview (Stats, the rise of mobile, etc.). Action Items (Mobile-optimize donate page, launch presence on Instagram, host Google+ Hangout, rebrand social networks, etc.). Track and report success in a Social Media ROI spreadsheet. Chapter 3: Websites.

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America’s Giving Challenge 2009 Assessment and Reflection Paper

Beth's Blog: How Nonprofits Can Use Social Media

This is their second online competition that encouraged people to leverage their social networks to raise money and awareness and recruit supporters for the causes they care about most. We look forward to more lively discussions and sharing of ideas about online contests.

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Guest Post by Katherine Hutt: A Small Nonprofit's Strategy for Pepsi Refresh Contest

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: This post was written before the New York Times article describing a misstep with the Pepsi Charity Contest. For context, please see this guest post by Bonin Bough, The Global Director of Social Media for Pepsi, published earlier this month. Tags: contest crowdsourcing. Photo: Jim Harrison.

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