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Today, I am moderating a panel at SXSW about Social Media Nonprofit ROI in the format of a poetry slam. A creative report on non-profits, social media, and effective ROIs delivered as poetry slam and expertly judged including interactive crowd participation. I shall investigate - I muttered - to know what ROI could account for.
s taken us a long time to build up credible, authoritative profiles and groups on sites like Care2 , Digg , Facebook , Flickr , and StumbleUpon. ??? Our Flickr photo contest. is a good example of this philosophy in action; we could have held the contest behind closed doors and made people sign up in order to submit and view photos.
The first was about ROI. ROI” as the title of a session. Beth pointed out a great study on blogging ROI from Forrester. She asked the audience how many people use formal ROI evaluations with regard to social media efforts. Danielle Brigida from NWF presented a case study on Digg and StumbleUpon.
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