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10 Email Marketing Best Practices for Nonprofits

Nonprofit Tech for Good

FEBRUARY 12, 2020

Personalize your email campaigns and write short subject lines to maximize open rates. According to Campaign Monitor, the average open rate for nonprofit emails is 20.39%. Also, subject lines can make or break your email campaign open rates. Adding an emoji periodically has been proven to help open rates too !

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email Practice Marketing Newsletter 363
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Should Nonprofits Focus on Email or Facebook?

Connection Cafe

JUNE 21, 2018

High action rates. In practice, email appeals have among the highest action rates of any digital channel. Spam filters serve as email’s natural predator, but even something as common as low open rates can get an organization’s messages sent to the “other” folder in the inbox. Email Weaknesses:

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Facebook email Nonprofit Social Media 44
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