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High action rates. In practice, email appeals have among the highest action rates of any digital channel. Spam filters serve as email’s natural predator, but even something as common as low open rates can get an organization’s messages sent to the “other” folder in the inbox. Email Weaknesses:
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Activists were caught in a spam filter. “I Twitter says that at least two of the suspended accounts belonging to environmental activists were caught in a spam filter and have since been reinstated. Another Ugandan activist with Fridays for Future who fights deforestation, Leah Namugerwa, had her account frozen in September, too.
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