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10 Email Marketing Best Practices for Nonprofits

Nonprofit Tech for Good

Personalize your email campaigns and write short subject lines to maximize open rates. According to Campaign Monitor, the average open rate for nonprofit emails is 20.39%. Also, subject lines can make or break your email campaign open rates. Adding an emoji periodically has been proven to help open rates too !

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50+ Year End Fundraiser Email Subject Lines

CauseVox

Alternatively, 69 percent of email recipients flag an email as spam based on the subject line. To make sure your email gets read rather than ignored, marked as spam, or tossed in the trash, compelling fundraiser email subject lines are an absolute must. So, what does this mean? Subject lines can make or break your email campaign.

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Should Nonprofits Focus on Email or Facebook?

Connection Cafe

High action rates. In practice, email appeals have among the highest action rates of any digital channel. Spam filters serve as email’s natural predator, but even something as common as low open rates can get an organization’s messages sent to the “other” folder in the inbox. Email Weaknesses: