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10 Email Marketing Best Practices for Nonprofits

Nonprofit Tech for Good

Sixty-two percent of email is opened on a mobile device , so first and foremost your email campaigns (e-newsletters, fundraising appeals, event invites, welcome emails, thank you emails, etc.) Personalize your email campaigns and write short subject lines to maximize open rates. Embrace a mobile-first design strategy. Emojipedia.org.

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Great reads from around the web on March 30th

Amy Sample Ward

." <b>nononprofitspam</b> <b>wordpress.com</b> – Check out this new blog and campaign from nptechers like Deborah Elizabeth Finn and Peter Campbell targeting an issue many of us in the nonprofit sector may not think exists, or maybe ignore: nonprofit spam. "Our " Lights.

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September Communications RoundTable : A Social Media Sharing Fest

NTEN

The events don't always have a set topic, but are open discussions for questions, sharing, and learning from your peers. Chad recommended contests as a way to grow your fan base and pointed to the Wildfire application. Wildfire creates a spectrum of contest based apps, including sweepstakes & photo/video contest apps.

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Should Nonprofits Focus on Email or Facebook?

Connection Cafe

Spam filters serve as email’s natural predator, but even something as common as low open rates can get an organization’s messages sent to the “other” folder in the inbox. Then, send the appeal a second time to the non-openers/non-actors. Email Weaknesses: . Delivery challenges.

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Interview with Brooklyn Museum's Shelley Bernstein

Museum 2.0

They just finished a YouTube video contest. Spam, obscenity--they just aren't an issue at all. We get so much spam on MySpace, whereas on Flickr and Facebook and the blog we never get spam. But other things--the twitter thing, the video contest was my idea. A place that makes it all pretty darn cool.

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Carnival of Nonprofit Consultants: Using Social Networking Tools - Advice, Brief Case Study, and Resources

Beth's Blog: How Nonprofits Can Use Social Media

Define something small and tangible - whether it be a flickr photo contest or exploring the content related to your organization's issue and identifying 10 friends or contacts. When I opened a saveguimaras account , in less than two weeks, we had 200 people who signed up. Identify 2-3 questions you want to answer from your experiment.

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What We Learned at 17NTC: Day 1

Tech Soup

The contest ends on April 24, 2017, so get those submissions in soon. Don't let good content go to waste: Resend campaigns to those who didn't open the first campaign. Azure is Microsoft's solution for building scalable online apps and services without the need for physical infrastructure. You can enter to win on this site.