NTEN Webinar: Social Media Measurement Steps and How To Measure Engagement
Beth's Blog: How Nonprofits Can Use Social Media
OCTOBER 24, 2012
My first ladder of engagement was developed for the America’s Giving Challenge contest that I won in 2008 - it was a framework that used the “community manager” or “network weaver” as the human face to connect with people and bring them to the next level of involvement. Facebook Ladder of Engagement.
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