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10 Email Marketing Best Practices for Nonprofits

Nonprofit Tech for Good

What looks good on a mobile device often looks even better on desktop and laptop computers, and all email marketing services offer responsive email templates. Doing either will likely get your domain blacklisted as a spammer and by not using an email marketing service , you won’t be able to track the success of your email campaigns.

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Should Nonprofits Focus on Email or Facebook?

Connection Cafe

High action rates. In practice, email appeals have among the highest action rates of any digital channel. Spam filters serve as email’s natural predator, but even something as common as low open rates can get an organization’s messages sent to the “other” folder in the inbox. Email Weaknesses: