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Be sure to optimize images and implement responsive design techniques to ensure that your mails display as quickly and correctly as possible. Avoid stuffing your emails with hyperlinks to avoid getting junked into the spam folder. Monitor the effectiveness of your emails. When is social media the way to go?
Define something small and tangible - whether it be a flickr photo contest or exploring the content related to your organization's issue and identifying 10 friends or contacts. Myspace avoids spamming so the members usually blocks people from adding them directly unless you know them personally or their email. Its pure luck too.
Here’s today’s headline for you: NEARLY 95% OF EMAIL IS JUNK Nearly 95 percent of the e-mail sent in 2007 has been “spam,&# junk advertising loathed by its recipients, according to a report released Wednesday by a US Web security firm. Link to the original story. Case Soup: Nonprofit Video Secrets Revealed!
While spam is worse than it’s ever been, email continues to be the key to successful online fundraising programs – that’s a bit of surprise. I kept worrying that email would be replaced by something else – RSS feeds, mobile, IM or some other form of communication we had not yet experienced.
While spam is worse than it’s ever been, email continues to be the key to successful online fundraising programs – that’s a bit of surprise. I kept worrying that email would be replaced by something else – RSS feeds, mobile, IM or some other form of communication we had not yet experienced.
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