Social Media 101 TweetChat: Twitter
Tech Soup
MAY 12, 2011
One participant said, "A good tweet is something that elicits action offline, for example, a laugh or a conversation. Twitter is often thought of as the social media tool of choice for nonprofits hoping to garner votes for grant contests such as the Chase Giving and Pepsi Refresh Challenges. Granted, that's hard to measure."
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