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The Ladder of Love: Growing Facebook Fans

Beth's Blog: How Nonprofits Can Use Social Media

The big mistake that many organizations make is that they stop at the “attention&# phase of the ladder of love. They ask patrons to pull out their smart phones, take a photo of the person sitting next to them, and post on their Facebook page. Then they ask them to shut the smart phones off.

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An Innovative Approach to Social Problems: Caravan Studios

Tech Soup

Caravan Studios offers one of those different perspectives, and though still in its start-up phase, it has already delivered two apps: SafeNight for crowdfunding emergency shelter and Range for connecting underprivileged children with meals when school is out. The contest sought solutions to support and empower trafficking survivors.

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