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Live Blogging: 09NTC Mapping Your Social Media Strategy

Amy Sample Ward

Qui Diaz:Livingston, recently did research for the Philanthropy 2.0 How do you involve the org? but didn’t stop doing photo contests; instead they adapted. Have you seen examples of your org changing? Panelists: Wendy Harmon: social media manager, philosophy is to use social media to execute mission.

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See What’s Out There » Blog Archive » Oxfam America and HSUS: Not just Talking about Social Media, Using It

See3

Both HSUS and Oxfam’s primary efforts are on what Carie calls “the big four”: MySpace, Facebook, YouTube, and Flickr. Tim says MySpace is not good for fundraising, although we have seen some examples of orgs running successful fundraising campaigns, such as Dollars for Darfur. certainly have enough traffic to warrant a deep approach.

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