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Back-to-School Marketing: How to Reach Your Target Audience

Nonprofits Source

This way, you’ll only send back-to-school communications to those who have students they need to make purchases for. Leverage student marketing data. By leveraging third-party student marketing data, you can expand your reach to even more people who are likely to engage with your back-to-school campaigns. Creating blog content.

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How They Did It: LWB Wins Facebook Causes Giving Challenge - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Get ready to throw out the book on promoting Facebook Causes. From teaching supporters how to create Facebook accounts to ol fashioned door-to-door fundraising, Amy Eldridge from LWB, an admitted Facebook newbie, says its as much the offline as the online work that gets the job done. How did they do it?

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How They Did It: LWB Wins Facebook Causes Giving Challenge - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Get ready to throw out the book on promoting Facebook Causes. From teaching supporters how to create Facebook accounts to ol fashioned door-to-door fundraising, Amy Eldridge from LWB, an admitted Facebook newbie, says its as much the offline as the online work that gets the job done. How did they do it?

Causes 38
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6 Fundraising Platforms That Have Disrupted Charitable Giving Forever

Beth's Blog: How Nonprofits Can Use Social Media

This includes some of the most basic student essentials. Disruptor: Facebook. Why Facebook is a Fundraising Game Changer: John Haydon, blogger and author of Facebook Marketing for Dummies , believes that without Facebook pushing the limits of how people use social media, fundraising wouldn’t be as social.

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Virtual volunteering carries real benefits -- chicagotribune.com

AFP Blog

Amy Bogl uses Facebook parties to help an organization that shelters homeless teens win a fundraising contest. Molly Shah, a volunteer tutor, uses texting almost daily to motivate a student".

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How Will Your Nonprofit Raise Money in 2012?

NTEN

Simplistic appeals targeted at teens and college students don't. Experiment with online contests, both creating them and participating in them. Nevertheless, participating in some (surely not all) of these contests will provide your staff members a focused opportunity to use social media to communicate with supporters.

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