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Should Nonprofits Focus on Email or Facebook?

Connection Cafe

A question I have often heard: should nonprofits focus on email or Facebook? Almost everyone in this country who uses the internet at all has an email account, whether they access it by phone, tablet or laptop. . Facebook Strengths: . Why do I count Facebook boosting/content promotion as a strength? Email Strengths: .

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See What’s Out There » Blog Archive » Why you need social media marketing.

See3

We are working with our clients to engage constituents on sites like YouTube, Facebook and MySpace. The amount of junk e-mail has skyrocketed despite a 2004 US CAN-SPAM Act that placed restrictions on sending unwanted messages and sanctioned penalties for “spammers,&# according to California-based Barracuda Networks Inc.

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Online Community Meetup: The Five Steps to Growing an Engaged Online Community

Tech Soup

By getting people to share through online items that would become viral, like e-cards, petitions, contests, and so on, Care2 was able to and continues to grow its community; the proof is in their membership of 15.9 It followed up on that success by creating the Petition Site the following year.

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Interview with Brooklyn Museum's Shelley Bernstein

Museum 2.0

They just finished a YouTube video contest. They even created a Facebook application. Spam, obscenity--they just aren't an issue at all. MySpace is, but Facebook isn’t. We get so much spam on MySpace, whereas on Flickr and Facebook and the blog we never get spam. The facebook thing was very organic.

Museum 27
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See What’s Out There » Blog Archive » Identity 2.0

See3

In philanthropy, for example, the people-to-people connectivity of a Kiva is not a new concept, but the internet makes it possible on a new scale. Is Facebook and MySpace a trend? Have you read the Talmud and the Internet by Jonathan Rosen? The Talmud and the Internet is a great read. It’s fantastic.

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The Frogloop Interview: Sheeraz Haji - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

While spam is worse than it’s ever been, email continues to be the key to successful online fundraising programs – that’s a bit of surprise. There’s been a significant shift as nonprofits go from thinking of the Internet as a stand-alone project to a core part of their fundraising and marketing programs.

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The Frogloop Interview: Sheeraz Haji - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

While spam is worse than it’s ever been, email continues to be the key to successful online fundraising programs – that’s a bit of surprise. There’s been a significant shift as nonprofits go from thinking of the Internet as a stand-alone project to a core part of their fundraising and marketing programs.