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When deciding to incorporate video into your content strategy, most associations approach the idea with a departmental and transactional mindset: Member services needs a member testimonial for a new product offering. Events needs a sizzle reel for the annual conference. Education needs a save-the-date for a seminar they are holding.
Presented by: Doug Scott , Founder & CEO of Tectonic Video. Engagement is the key to effective nonprofit videos. Topic we’ll discuss include: Why video engagement is key and how to measure it. Topic we’ll discuss include: Why video engagement is key and how to measure it. Cost: Free.
If you’ve searched for the secret to creating engaging content, if you’ve googled “how to increase followers” or ever asked the pros how to make great content marketing, then chances are you’ve come across a whole corral of click-worthy advice. This is a great example of what we call a microlearning video. Write short and sweet.
Do you find yourself constantly worrying about how your association is going to pay for the videos you need to engage and inform your members? Unlock profitable content strategy and avoid being cold, like this guy. No, this isn’t some shady video-based, get-rich-quick scheme. Good video programming is a value center.
By Moree Lambeth , Senior Content Creator at Water.org. The current social media environment has caused non-profit marketers to re-evaluate their content aware of the acute conversations being had on every channel, at a global level. Water.org’s Senior Content Creator, Moree Lambeth explains.
By Doug Scott , the founder of Tectonic Video , a leading video agency for nonprofits. and around the world to create award-winning videos that drive results. Imagine that you’re scrolling through Facebook or Instagram and start watching a video from a nonprofit organization. My team at Tectonic Video wanted to find out.
Planning ahead and buying in bulk are two things that meal planning and you, an association looking to maximize your content marketing strategy, have in common. But the concept of meal planning and shopping for groceries is the same as making an awesome content marketing strategy. The menu (content calendar) is already planned.
By Megan Allison , Content Marketing Specialist for Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. Here are five things to avoid when creating effective social media content: 1. Don’t spam your followers with posts that don’t have a purpose.
Host Mark Becker is joined by Joel Resnik, chief revenue officer at Gather Voices, in this episode of The NonProfit Voice Tech Series where they examine the power of video to tell your nonprofit's story, and even how beneficiaries and supporters can assist these efforts through user-generated content.
Video has an immediacy and impact that consistently outpaces other mediums. I’m glad to see so many organizations producing compelling content. Some professionals still think of video as a one-off initiative. Consider these statistics: Businesses using video marketing grow revenue 49% faster than those who don’t.
By Becky Brooks , Director of Communications at Animoto , an online video maker that makes it easy to create marketing videos for social media and beyond. Facebook has, for a couple years now, committed to making their platforms “video first.” Consumers ranked video as their favorite form of content from brands.
Hold on, when did websites start using video anyway? The first time a website hosted a video was way back in 1997 on a site called shareyourworld.com (now defunct, so you might end up in a risky site if you try to find it), which was similar to present-day YouTube.
These pages have “Mixed Content”, which is a page loaded securely via HTTPS, but pulls in elements from a non-secure locations. Pages where all text, images, and video are loaded from a secure HTTPS location will not be affected. Blocked content on your website creates a poor user experience for your site visitors.
Optimize your nonprofit digital content with these five ideas. Effective online marketing can open up many opportunities to engage with your supporters.
We all know that video rules. Check out these amazing video statistics from 2021. . Teri Carden , the conference organizer and CEO of 100Reviews , uses video to promote her meetings and make them feel special. Check out the video promo page. In typical Teri fashion, the video was fun, authentic and super helpful.
A new year brings new goals and now is the perfect time to plan your social media content calendar for 2019. A content calendar is the link between posting daily on social media and a social media strategy. It will help you stay organized by planning your content in advance, without being overwhelmed by last-minute deadlines.
Liking, commenting on, or sharing content from nonprofits with similar causes or within the same locale fosters a supportive network and broadens the organization’s reach. “Posting and ghosting”—sharing content without follow up engagement—should be avoided. Incorporate user-generated content (UGC).
Magazines were the primary vehicle for association content up until about 20 years ago, but readership has been in steady decline for the last two decades. Millennials and younger people who are now joining associations, demand access to their content digitally, in bite-size pieces and preferably in video format.
In the report we are mentioned under the Content Distribution category, more specifically, video. While we do have other solutions to offer, many of our clients come to us for our video expertise. We believe that it needs to be an integral part of your content strategy; here’s why.
SocialSnap :: socialsnap.com SocialSnap is a very useful WordPress plugin that enables you to customize the titles, messages, and images that your website and blog content display when posted on social media. SocialSnap also provides customizable social share buttons that can be added to your website or blog content.
Today, he discusses what associations should be thinking about when it comes to their overall content strategy – driving content that improves retention, recruitment, and […]. The post Ep 37: Leveraging the Power of Video and Multimedia appeared first on.orgSource.
If you’ve searched for the secret to creating engaging content, if you’ve googled “how to increase followers” or ever asked the pros how to make great content marketing, then chances are you’ve come across a whole corral of click-worthy advice. This is a great example of what we call a microlearning video. Write short and sweet.
Studies have shown that people prefer to be marketed to using videocontent. In fact, 72% of consumers would rather learn about a product by way of video than any other medium ( HubSpot ). As an organization, this is a great opportunity to provide appealing and valuable content that educates and engages your audience.
The content belt is yours. When it comes to the content subject matter and other creative choices like format and visual treatment, it does help to switch things up and subvert expectations. But when it comes to the distribution of your content, you’re aiming for the comfort and reliability of a weekly Sunday dinner with the family.
Do you find yourself constantly worrying about how your association is going to pay for the videos you need to engage and inform your members? Unlock profitable content strategy and avoid being cold, like this guy. No, this isn’t some shady video-based, get-rich-quick scheme. Good video programming is a value center.
Introducing Nonprofit Digital Sponsorships: Creating a live or on-demand co-branded online content series that provides value and shares impactful stories for viewers. . According to a New York Magazine report, conducted in partnership with Livestream, 80% of consumers would rather watch a live video from a brand than read a blog.
Planning ahead and buying in bulk are two things that meal planning and you, an association looking to maximize your content marketing strategy, have in common. But the concept of meal planning and shopping for groceries is the same as making an awesome content marketing strategy. The menu (content calendar) is already planned.
With a focus on LinkedIn, Facebook, Instagram, and Threads for nonprofits, attendees of this two-hour webinar will learn how to integrate content marketing into their social media strategy and current best practices to increase engagement on social media. Please Note: This webinar will be recorded.
A study conducted by Edelman and Linkedin reported 65% of those surveyed said thought leadership content improved their perception of an organization. Well-researched and thoughtfully written content has the power to build association credibility, organization brand awareness, and even attract new members. .
Did you scroll through content on Instagram today? Or maybe watch a live video on Facebook? How to leave behind the guessing game and rush to post content day of. Date: Tuesday, August 24, 2021. Time: 1pm EDT / 10am PDT. Presented by: Dana Bakich , Founder of Positive Equation. Cost: Free.
Instagram is all about visual content, meaning you’ll need a new approach to use the site effectively. You’ll also be able to add a special Donation sticker to Stories and Live videos and a “Donate”button to your profile, which will let users go directly from your content to a donation page.
There are a few different paths you can take to produce videocontent for your association or business. Freelancers, marketing agencies, production studios, recent communications grads with a DSLR and a twinkle in their eye are all fantastic options.
You’ll need a livestream platform for your virtual event if you are going to broadcast videos, live presentations, a combination of both, or if you want to pre-record a presentation but still make it appear live. YouTube and Vimeo offer the option to provide a passcode to watch live or a video on their platform. Streaming Platform.
By Peyton Leisner, Content Strategist at UncommonGood – an all-inclusive platform for nonprofits to manage their operations, marketing, and fundraising efforts. . You’ll need to have the spot produced professionally if you don’t have someone on your team who can edit videos and provide at least a.mov or.mp4 file. What is a PSA?
The first thing that you’ll need to do is start creating content that will attract your target audience. Once you know what platforms you’re using, do more research to find what kind of content tends to be the most popular. Many social media platforms get inundated with content regularly. 3) Learn how to use hashtags.
Step 1: Create Engaging Content Compelling content is the cornerstone of any successful social media strategy. Visual Content : Visual content, such as images and videos, tends to perform exceptionally well on social media platforms. Invest in creating visually appealing graphics and videos that showcase your work.
Use a top-rated Content Management System (CMS). According to the Global NGO Technology Report , 44% of nonprofits, NGOs, and charities worldwide use WordPress.org as their content management system (CMS) for their website ( 7% use Drupal and 3% use Joomla ). Prioritize images and video over text and provide ample white space.
Let’s take a look at some examples we’ve seen that really make the most of eye-catching and engaging content to promote giving by text-to-donate. The video is short and simple. A series of short videos like this that tell a little bit about the campaign can really increase visibility and awareness, and lead to more donations.
With a focus on LinkedIn, Facebook, Instagram, and Threads for nonprofits, attendees of this two-hour webinar will learn how to integrate content marketing into their social media strategy and current best practices to increase engagement on social media. Please Note: This webinar will be recorded.
By now you’ve probably heard that short-form video on social media is an important tool for reaching new and younger audiences. The results: evaluating the success of our social media video experiment We ran this experiment from September 26 to December 9, 2022, and collected analytics to evaluate its success on December 12, 2022.
Fresh, timely content is more vital to the success of your nonprofit’s digital campaigns than it has ever been. First, blogging allows your nonprofit to have a consistent stream of new content use in your e-newsletter and share on social media which increases traffic to your website and awareness of your nonprofit’s brand.
Connected TV is a growing form of advertising for nonprofits that encompasses a variety of long-form videocontent played when you watch content through streaming providers. Let’s dive into the marketing funnel to learn how to drive donor awareness, engagement, and conversions using CTV.
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