article thumbnail

Content is King: Key Steps to Creating an Engaging Content Calendar

Association TV

When deciding to incorporate video into your content strategy, most associations approach the idea with a departmental and transactional mindset: Member services needs a member testimonial for a new product offering. Events needs a sizzle reel for the annual conference. Education needs a save-the-date for a seminar they are holding.

Content 295
article thumbnail

[FREE WEBINAR] How to Create Highly Engaging Nonprofit Videos

Nonprofit Tech for Good

Presented by: Doug Scott , Founder & CEO of Tectonic Video. Engagement is the key to effective nonprofit videos. Topic we’ll discuss include: Why video engagement is key and how to measure it. Topic we’ll discuss include: Why video engagement is key and how to measure it. Cost: Free.

Video 340
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 Rules to Create Awesome Content that Gets More Engagement

Association TV

If you’ve searched for the secret to creating engaging content, if you’ve googled “how to increase followers” or ever asked the pros how to make great content marketing, then chances are you’ve come across a whole corral of click-worthy advice. This is a great example of what we call a microlearning video. Write short and sweet.

Content 294
article thumbnail

Is Creating Content Actually Expensive or Are People Just Doing It Wrong?

Association TV

Do you find yourself constantly worrying about how your association is going to pay for the videos you need to engage and inform your members? Unlock profitable content strategy and avoid being cold, like this guy. No, this isn’t some shady video-based, get-rich-quick scheme. Good video programming is a value center.

Content 296
article thumbnail

How Water.org Adapted Their Social Media Content Strategy in Response to COVID-19

Nonprofit Tech for Good

By Moree Lambeth , Senior Content Creator at Water.org. The current social media environment has caused non-profit marketers to re-evaluate their content aware of the acute conversations being had on every channel, at a global level. Water.org’s Senior Content Creator, Moree Lambeth explains.

article thumbnail

The Science of Nonprofit Video Engagement: How To Use Emotion to Increase Social Sharing

Nonprofit Tech for Good

By Doug Scott , the founder of Tectonic Video , a leading video agency for nonprofits. and around the world to create award-winning videos that drive results. Imagine that you’re scrolling through Facebook or Instagram and start watching a video from a nonprofit organization. My team at Tectonic Video wanted to find out.

Video 309
article thumbnail

Marketing Meal Prep: Turn Your Content Menu Into a Year-long Feast

Association TV

Planning ahead and buying in bulk are two things that meal planning and you, an association looking to maximize your content marketing strategy, have in common. But the concept of meal planning and shopping for groceries is the same as making an awesome content marketing strategy. The menu (content calendar) is already planned.

Content 288