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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

Jean is also a freelance consultant who works on digital strategy, marketing and design for non-profits. It’s very easy to go into Facebook and quickly set up an ad campaign, but difficult to develop a winning strategy if you don’t know what you’re doing. . 1) Forget about organic, focus on ads.

Test 332
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How to Use Data to Drive Your Content Strategy

Association Analytics

Today’s digital world offers tons of channels to share your content, which is great. But it also means tons of content for you to produce and tons of sources to track. Using data in your content strategy will help you identify what content members value most, what isn’t resonating and what needs to be tweaked.

Taxonomy 169
professionals

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Creating a Nonprofit Digital Strategy with ChatGPT: A Practical Guide

Nonprofit Tech for Good

By Elizabeth (Liz) Ngonzi, CFRE , Founder and CEO at The International Social Impact Institute and Adjunct Assistant Professor at New York University In the rapidly evolving landscape of nonprofit organizations, adapting to the digital realm has become a pivotal challenge. Among the innovative tools that have garnered attention is ChatGPT.

Digital 299
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Apple’s iOS 18 update: The end of email preheaders and what it means for your email strategy

M+R

Here are 3 strategies to consider: Write compelling, unique subject lines. Try a subject line that couldn’t be sent by any other organization, because of how specific it is to you and your work. Test, test, test! Use A/B testing to experiment with different subject lines and content structures.

email 106
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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Not surprisingly, a 2020 report from Wild Apricot showed that 68% of organizations have difficulty growing membership. Target new audiences – We focus on member experience, satisfaction, and retention, but what about the more tangential groups we touch as an organization? Will you send them additional content resources?

Create 169
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Testing and Quality Assurance in LMS Rollout

Gyrus

Testing and Quality Assurance in LMS Rollout GyrusAim LMS GyrusAim LMS - According to the Brandon Hall Group’s study, “Building the Next-Generation Learning Technology Ecosystem,” almost half of companies believe their current learning technology setup doesn’t quite meet their needs. Types of LMS Testing 1.LMS

Test 52
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Testing and Quality Assurance in LMS Rollout

Gyrus

Testing and Quality Assurance in LMS Rollout GyrusAim LMS GyrusAim LMS - According to the Brandon Hall Group’s study, “Building the Next-Generation Learning Technology Ecosystem,” almost half of companies believe their current learning technology setup doesn’t quite meet their needs. Types of LMS Testing 1.LMS

Test 52