Forum One

AUGUST 19, 2021

The most common approaches are through two research approaches: audience research and usability testing. When it comes to audience research and usability testing, the two approaches can sometimes get mixed up, because after all, aren’t our audiences using our digital platform or tool? Usability testing: Defining the experience.

Test 86

Test Audience Research Interview 86

Association Analytics

APRIL 1, 2024

Looking at their internal dashboard they could see that those individuals weren’t engaging with the association due to a lack of available content. Once the team aggregated the data and they were able to form a hypothesis, test it and confirm a need. They then promoted that content to unengaged members with similar profiles.

Data 210

Data Strategy Associations Survey 210

sgEngage

AUGUST 10, 2021

Mostly, I open lots of messages with which I don’t truly engage. In our current engagement tracking, we tend to rely very heavily on opens as confirmation our message was enjoyed and appreciated, but I think we all know that’s not really an accurate tracking mechanism. Impact of iOS 15 Update On Open Tracking.

Metrics 115

Metrics Open Blackbaud gMail 115

NetWits

AUGUST 4, 2011

Are you testing your email messages (i.e. And while you may have a hunch about the best day or time to send email, testing validates (or disproves) your theory. However, I don’t see enough nonprofits taking advantage of email testing. And while it does require a few extra steps, email testing doesn’t have to be time-consuming.

Test 177

Test email Mail Statistics 177

Get Fully Funded

OCTOBER 5, 2021

You see, if the email doesn’t get opened, you get no donations. Your fundraising email subject line has ONE job: to entice the recipient to open the email. Dismissing the subject line will cost you opens and it will cost you donations. There is a split second when we decide whether or not to open the email. Big mistake.

email 130

email Open Donor Homeless 130

Forum One

MAY 12, 2021

When incorporated within a larger content strategy, an effective digital personalization strategy can result in tangible, increased user engagement. Forum One is currently developing such a tool to empower content administrators to better shape the content that their audiences need, and in turn, increase the value of their websites.

Open Source 76

Open Source Personal Websites Open 76

Association Analytics

MAY 4, 2023

With the right tools and analytic insights at your fingertips, you can make data-informed decisions about content creation, marketing strategies, event planning, and more. Many people have good ideas, but using analytics to test the ideas, improve upon them and prove ROI on their efforts will set you apart!

Analytics 321

Analytics Skills Associations Knowledge 321

.orgSource

AUGUST 14, 2023

In case you’ve been living in a yurt in Mongolia, ChatGPT by Open AI launched in November 2022, is the Einstein of chatbots. In quick response to Open AI’s bid for the spotlight, Bard, Google’s competing product made its debut in March 2023. Initially Bard, the underdog who I was rooting for, failed this test miserably.

Language 221

Language Model Mongolia Generation 221

NetWits

FEBRUARY 17, 2011

Everytime you reskin your website, or send out an email blast, you need to make sure that you take the time to test how content appears to your supporters. This may sound like a really basic step, but it’s amazing how many testing and double checking procedures fly out the door in the midst of a last minute frenzy.

Test 125

Test email Websites Sound 125

Association Analytics

JUNE 17, 2021

Now, as the world is opening back up, your association may be planning to go back to in-person meetings or use a hybrid approach. If particular role types are not attending, take a look at your content and determine if it makes sense to create sessions or a learning track that addresses their needs. This is a valuable group.

Associations 318

Associations Data Registration Analytics 318

Beneblog: Technology Meets Society

JUNE 11, 2015

“Your secure software is open source: doesn’t that make it less secure?” We strongly believe not only that open source is compatible with digital security, but that it’s also essential for it. The goal of a safe is to keep unauthorized people from gaining access to its content.

Open Source 100

Open Source Open Software License 100

Bloomerang

OCTOBER 13, 2023

To ensure that your GivingTuesday subject lines get your emails opened, these eight criteria will win the day. Here’s what one expert fundraiser declares: “ If your fundraising emails didn’t get opened there’s one big thing you can do to fix that: change your subject line. .” Follow them closely. How important?

email 105

email Rate Attention Open 105

.orgSource

SEPTEMBER 19, 2023

We couldn’t have guessed that the pandemic would give our recommendations a test drive so quickly. This technology is being used to create new forms of content, automate tasks that were once done by humans, and make it easier for people to infringe on the intellectual property (IP) rights of others. But Industry 4.0

Sponsor 221

Sponsor Associations North America Law 221

Association Analytics

OCTOBER 10, 2022

In today’s world, success is measured by more than just clicks and open rates. Are you tagging your content, products and events? You can learn more about content tagging and taxonomy in this blog. This is really important for content-heavy sites if your success metric is time spent on your websites. Analyze Performance.

Analytics 169

Analytics Marketing Taxonomy Module 169

Whole Whale

SEPTEMBER 3, 2021

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. Email Opens + User IPs. Here is what you can do to prepare for the impacts of iOS15 on email marketing.

email 104

email Marketing Test Mail 104

Association Analytics

JUNE 25, 2024

Personalized and Targeted Content Personalization in communication, like addressing members by name and highlighting benefits they’ve used, can create a more engaging experience. Compelling subject lines and preview texts can significantly impact open rates. Using colors and design elements that escalate urgency can grab attention. (Be

Campaign 169

Campaign Associations Channel Retention 169

3rd Sector Labs

DECEMBER 1, 2013

We talk a lot about Open Source technology (and we use it quite extensively too) so it might make sense for us to take a moment and explain why we are such advocates. Affordability – Open Source is free of licensing fees. Proven – Open Source platforms like Drupal, WordPress, CiviCRM, etc., Yes, millions.

Open Source 100

Open Source Open Drupal WordPress 100

Nimble AMS

MAY 20, 2024

Engage your s takeholde rs Keep communication open with your board members, key stakeholders, and staff by establishing communication channels for feedback and collaboration. As you work with your staff, try tailoring your training content to various user roles within your association to ensure the content is relevant and not overwhelming.

Practice 136

Practice Adopt Associations Software 136

Nonprofit Tech for Good

JANUARY 20, 2023

By Jessica Fox , Content Manager at Eventgroove – a one-stop platform for virtual, hybrid, and in-person events that offers event management, online fundraising, ticketing, and online storefronts for print and digital merchandise. 4) Think of each fundraiser as a test. As a fundraiser, you’re up against some tough odds. Franklin D.

Fundraising 335

Fundraising Nonprofit Ideas Virtual 335

.orgSource

FEBRUARY 12, 2024

Content is easier to produce and more effective when all communicators understand the desired outcomes.” Integrate Strategy Effective strategy begins with an integrated plan. Branding depends on creating multiple messages that speak with one powerful voice across the association. Be clear about accountability. Preparing for the unexpected.

Collaboration 221

Collaboration Marketing Integration Trend 221

Forum One

JULY 15, 2021

A step-by-step approach to personalization allows organizations to start delivering unique content sooner than later. As individuals, we’re served targeted content and ads based on our previous online behavior or social media profiles (e.g., This allows you to successfully test and evaluate your personalization strategies and tactics.

Personal 101

Personal Test Demographics Analytics 101

Nonprofit Tech for Good

APRIL 10, 2022

It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. 3) Tweet content that inspires engagement. To get engagement on Twitter, you need to tweet the right kind of content.

Twitter 336

Twitter Practice Social Media Nonprofit 336

Forum One

JUNE 18, 2024

Similarly, it’s imperative that your teams familiarize themselves with established accessibility guidelines such as the Web Content Accessibility Guidelines (WCAG). These are the comprehensive standards for making digital content accessible to users with disabilities. This goes for images, icons, and non-text content.

Accessibility 89

Accessibility Design Guidelines Delaware 89

sgEngage

MARCH 8, 2024

Open rates have become overinflated due to machine opens and, for the first time in 16 years of producing this report, we have determined that open rates are no longer a metric we can include. Barriers to Email Measurement Keep Rising Measuring email performance has changed, and it continues to become more difficult.

Benchmark 87

Benchmark Blackbaud Report Online 87

Greater Giving

SEPTEMBER 12, 2023

Automated marketing: With AI-powered marketing automation tools, you can automate routine activities, such as email campaigns, social media scheduling, and content creation, to save your team time during the busy fundraising season. Define what exactly AI will and will not be used for. Conduct staff training.

Team 98

Team Tips Fundraising Training 98

Amy Sample Ward

OCTOBER 4, 2010

These three columns let visitors dive straight into content they are most interested in, like presentations (notes, information, links and slides), roundups (compilations of interesting content and conversations), and event popular blog posts (this is decided based on blog posts with the most clicks and visits). About the Redesign.

Conversation 154

Conversation Place Content Phase 154

sgEngage

JULY 13, 2021

I have a two-part answer: For your constituents, it’s findability – being able to quickly and easily find the content they seek. For your administrators/content creators, it’s scalability – when you have new content to share, being able to quickly and easily know where it belongs. Findability. Scalability.

Websites 109

Websites Structure Template Design 109

Nonprofit Tech for Good

AUGUST 6, 2023

Sending emails between Tuesday and Thursday and between 9 AM and 12 PM or 6 PM and 9 PM can also increase open and response rates. A/B testing can help determine the most effective sending days and times for an organization’s unique supporter base. However, this is not a universal rule.

Practice 230

Practice Fundraising Guide Channel 230

sgEngage

JUNE 22, 2021

Data obtained from user interviews can be used to develop Audience Personas , to help guide design and content creation for your website/emails and to get ideas for improving events. To keep it bite-sized, start by looking at: Behavior > Site content > Landing pages. Behavior > Site content > Exit pages.

Method 80

Method Research Test Script 80

Whole Whale

MAY 31, 2023

Are there any tools I can use to help my content be more accessible?” Making your email marketing strategy more accessible involves ensuring that your email content and design are inclusive and usable by people with a wide range of abilities, including those with disabilities. Avoid using such content in your emails.

Accessibility 52

Accessibility email United Kingdom Flash 52

TechImpact

MARCH 19, 2014

Proof reading, avoiding spam triggers, ensuring it’s mobile optimized, creating alluring subject lines are all imperative to the success of the newsletter and what the content inside is promoting. Gathering your content. Generally speaking, the way you gather your content will vary depending on what your goals are for the newsletter.

Newsletter 247

Newsletter Spam Template Nonprofit 247

Bloomerang

JUNE 25, 2024

Have you tested that they’re sending as intended? Does your copy pass the “You Test” ? Reach out to the drifters Summer is a much better time to re-engage lapsing donors than fall, when the floodgates of year-end fundraising are opening. Perhaps there’s an opening to meaningfully reconnect. Are they personalized?

Fundraising 105

Fundraising Survey Volunteer Gift 105

.orgSource

MAY 15, 2023

Content is easier to produce and more effective when all communicators understand the desired outcomes.” Integrate Strategy There are plenty of incentives for collaboration. Branding depends on creating multiple messages that speak with one powerful voice across the association. Be clear about accountability. Fostering trust and transparency.

Collaboration 221

Collaboration Marketing Team Integration 221

Pamela Grow

MARCH 7, 2024

But the good news is that nonprofits benefit from higher open rates compared to regular marketing emails. Your real test lies in converting these opens into donations. Your Welcome Email According to Campaign Monitor, Welcome emails have a whopping 91.43% open rate. Looking for inspiration?

email 69

email Storytelling Newsletter Nonprofit 69

Whole Whale

JUNE 2, 2022

To make sure your newsletter gets opened, you need to write clever (not the knife) headlines that cut to the point and entice people to click. . If people don’t open your newsletter there is no point in hitting send, this is why the subject line can mean everything. What about your content could be framed in a mysterious way? “A

Headline 52

Headline Newsletter Examples Tips 52

Care2

SEPTEMBER 20, 2012

How exactly do you get creative with writing content; whether it's in your emails, your subject lines, or your blog posts? We talked about this today at the Salsa Community Conference in the session: Getting Creative With Your Content. And then we got into the nitty gritty of content with Roz Lemieux, Michelle Frey, and John Hlinko.

Content 59

Content Test Audience Green 59

CauseVox

MAY 9, 2023

With Open AI’s ChatGPT , nonprofits can generate high-quality emails in a fraction of the time it would usually take to write them. This model was developed by Open AI and is one of the few language models to pass the Turing Test. If this sounds familiar, then we’ve got some good news. Not all prompts are created equal though.

Examples 87

Examples email Communication Language 87