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How to Use Data to Drive Your Content Strategy

Association Analytics

Today’s digital world offers tons of channels to share your content, which is great. But it also means tons of content for you to produce and tons of sources to track. Using data in your content strategy will help you identify what content members value most, what isn’t resonating and what needs to be tweaked.

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4 Tips to Create a Nonprofit Content Strategy for WordPress

Nonprofits Source

When it comes to content management systems (CMS), WordPress is a stellar choice for a variety of organizations, including businesses and nonprofits. With our guide, you’ll be well prepared to create a content strategy for your site, whether you’re migrating from a different CMS or starting from scratch.

professionals

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Retention and engagement: the importance of investing in content personalization

fusionSpan

Membership associations thrive on being a place their members can go for specific content, training and events for their area of expertise. But while an org’s content will already be focused on a particular domain, their audience of members will break down into multiple niches all with their own unique combination of interests.

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How to Build a Great GivingTuesday Donation Form

Neon CRM

If you can, include a picture similar to those you’re sharing on social media or in your emails. Say you’re running a food kitchen: You’re probably planning to use pictures of your clients in your social media posts. Or has your mind ever gone blank when it’s time to choose what to have for dinner? Let your donors know!

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Use Engagement Scores to Point Your Members in the Right Direction

Association Analytics

A number or “score” is assigned to a member based on how they interact with your association, e.g., attend meetings, take classes, participate in your community, volunteer, read your content. As you look at the data in aggregate, do so for both members and non-members to get a big picture of engagement behavior.

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Lists As Part of Your Content Strategy: A Short List of Tips and Tools

Beth's Blog: How Nonprofits Can Use Social Media

I keep to do lists, mega to do lists, grocery shopping lists, lists of restaurants and movies, and you get the picture. There is something zen about making a list – it clears my mind and it is very satisfying to cross things off your list or it saves times because you have a place to start. List of Content Ideas.

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What to expect when you’re expecting to rebrand your nonprofit

Candid

Effective branding also gives potential donors an accurate and compelling picture of your organization that encourages their vital support. Before beginning a full rebrand, it’s worth evaluating why your nonprofit is considering this in the first place. Library of existing content. Professional support.

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